APAMAN's CM Success
2026-01-19 05:36:26

APAMAN's New CM Series Surpasses 50 Million Views on YouTube

APAMAN's Remarkable YouTube Milestone



APAMAN Inc. (represented by President Yamazaki Chika), based in Chuo Ward, Tokyo, has achieved a groundbreaking success with its new commercial series for 'Apmanshop'. Since its launch on November 20, 2025, the series has amassed a staggering 50 million views on its official YouTube channel as of January 19, 2026.

This new CM series resonated strongly with viewers right after its debut, reaching 10 million views within the first ten days. As it continued its upward trajectory, it hit 30 million views by December 29, 2025, and eventually crossed the 40 million mark through the New Year. The series maintained its popularity, quickly leading to the historic 50 million views milestone just two months post-launch.

The Power of Content That Engages and Invites Participation


One notable aspect contributing to the series' success is the ability to spark empathy and invite engagement among viewers. Several key factors underpin this achievement:

1. Inviting Dance Choreography: The Apaman Dance, performed by the vibrant dance group Power Puff Boys, features catchy rhythms and approachable choreography, encouraging viewers to join in. This participatory spirit was evident in the 'Apamandance Contest' hosted on TikTok, which allowed audiences to record and share their dance versions, thus expanding viewer engagement beyond passive watching.

2. Innovative Visual Experience with NeRF Technology: The series employs cutting-edge AI video technology known as Neural Radiance Fields (NeRF), providing a captivating and immersive viewing experience. This innovative approach delivers visual novelty and high-quality production, prompting viewers to return for more, thus increasing overall view counts.

3. Consistent Brand Messaging for New Beginnings: As the time for new life chapters approaches, APAMAN has maintained a bright and positive brand narrative. By aligning its messaging with viewers’ heightened interest in new housing options, APAMAN has seamlessly tied the concept of 'new life' to its brand, creating memorable brand recognition.

TVCM Theme: Every Door Opens to New Beginnings


The central theme of the new TV commercial centers on the idea of 'moments when new lives start', featuring popular figures such as Tao Tsuchiya and Enka Tsuchiya. The commercials not only illuminate the excitement of embarking on new life journeys but also illustrate how APAMAN aims to provide reassurance and hope in the context of home searching. Each scene depicts a diverse array of people (students, professionals) joyfully dancing as they open doors, embodying the lighthearted expectations of their new lives into emotionally uplifting narratives that naturally elevate the audience's spirits.

Commercial Broadcast Details


  • - Titles: New TVCM 'No. 1 in number of stores and contracts', 'Towards your Ideal Room'
  • - Broadcast Start Date: November 20, 2025
  • - Broadcast Area: Nationwide
  • - Featured Talent: Tao Tsuchiya, Enka Tsuchiya
  • - Music Production: Ryo Matsui (the brilliant green)
  • - Choreography: Power Puff Boys
  • - Video Technology: NeRF (Neural Radiance Fields)

In Conclusion



APAMAN's innovative approach through engaging content, appealing choreography, and cutting-edge technology has not only resonated with audiences but also fostered a sense of community participation. This has played a critical role in the remarkable viewer retention and growth of the CM series, indicating a successful strategy for brand engagement and recognition in the ever-competitive housing market.

For further insights and updates on APAMAN, check their official website: APAMAN


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Topics Consumer Products & Retail)

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