#European Innovation #Brussels #Belgium #EIT Digital #28DIGITAL

28DIGITAL: A New Era for Europe's Digital Innovation

In a bold move reflecting a strategic pivot, EIT Digital has rebranded itself as 28DIGITAL. Originating from the European Institute of Innovation and Technology (EIT) initiative in 2010, this transformation is the result of fifteen years of growth, propelling the organization into the forefront of Europe’s digital innovation landscape. As it steps into this new identity, the company commits to leading the digital revolution under the new framework of 'Talent, Tech, Trust.'

A Journey of Innovation

Since its inception as EIT ICT Labs, the organization has blossomed into the largest open innovation ecosystem in Europe. With 23 offices across Europe and a global hub in Silicon Valley, 28DIGITAL is now well-positioned to foster collaboration between startups, industry experts, researchers, and policymakers, contributing to educational efforts and entrepreneurial growth.

Rebranding comes as a declaration of intent by CEO Federico Menna, who emphasized the organization's mission to support deep-tech ventures and nurture the next generation of digital leaders. This new identity symbolizes a commitment to a borderless European framework, also known as the '28th regime,' aligning with the objectives of Europe’s Startup and Scaleup Strategy.

The Essence of 28DIGITAL

The name 28DIGITAL signifies more than just a rebranding; it encapsulates an ambitious vision for innovation free from dependence on EIT funding while still collaborating as part of the EIT community. Each partnership and every innovator that the organization supports contributes to Europe's broader digital transformation.

28DIGITAL aims to accelerate progress in critical sectors, including health, mobility, manufacturing, and energy, leveraging strategic technologies to secure Europe's global competitiveness. By focusing on green technologies, the organization is paving the way for revolutionary changes that promote a sustainable and human-centric digital future.

A Commitment to the Future

EIT Director Martin Kern praised the organization for its remarkable evolution from an EIT Knowledge and Innovation Community to an independent ecosystem, underscoring its continuous delivery of digital innovation and skills. The collaboration between EIT and 28DIGITAL aims to foster an innovative and resilient Europe, reaffirming their dedication to enhance Europe’s competitiveness on the global stage.

Conclusion: Embracing the Digital Age

As 28DIGITAL embarks on this exciting chapter, it sets the foundation for technological advancements that align with European values and principles. The newly adopted identity encapsulates both a past filled with achievements and a future brimming with potential, positioning Europe as a leader in the digital transformation journey. For further insights about the initiatives and focus areas of 28DIGITAL, visit their official website at 28digital.eu.