Transforming CO₂ Waste into High-Performance Foam for Sustainable Fashion
In the evolving landscape of sustainable fashion, Fullstride Ventures has unveiled an innovative product—the carboncup™. This high-performance foam bra cup marks a significant advancement in the clothing sector by transforming captured CO₂ emissions into a useful material. Produced in collaboration with Borealis and Infinium, the carboncup™ seeks to establish a new benchmark for comfort, breathability, and durability, rivaling traditional bra materials but with a vastly reduced carbon footprint.
The production process begins with the capture of CO₂ emissions that would otherwise enter the atmosphere. Infinium employs a proprietary method to convert this waste gas into eNaphtha— a low-carbon alternative to fossil-based naphtha. Borealis then polymerizes the eNaphtha into polyethylene, forming a sustainable foam that meets stringent criteria for intimate apparel. This innovative approach not only alleviates environmental burden but also signifies a leap forward towards a circular economy within the fashion industry.
The carboncup™ represents one of the first commercial applications of this revolutionary foam, emphasizing efficiency in existing production and recycling infrastructure. According to Yossi Nasser, CEO of Fullstride, this innovation significantly reduces reliance on finite fossil resources while also aiding in the decarbonization efforts of the clothing sector. He highlighted, “This groundbreaking innovation not only sequesters carbon from the atmosphere but also significantly diminishes the carbon footprint associated with our products.”
The partnership with Borealis and Infinium is not merely a business endeavor; it's a commitment to reimagining how carbon can be sourced and utilized sustainably. Robert Schuetzle, CEO of Infinium, remarked, “By developing eNaphtha, we are facilitating the production of next-generation plastics with drastically reduced carbon footprints, steering entire industries towards a cleaner future.”
The infrastructure behind this production is equally impressive. Made in the Project Pathfinder facility located in Corpus Christi, Texas, this plant is ISCC PLUS certified, ensuring traceability of the sustainably produced raw materials throughout the supply chain. The collaborative efforts showcase the power of innovation amidst challenges in delivering circular solutions for materials that are typically laborious to produce sustainably.
As the industry gears up for events like the upcoming K Show 2025 in Düsseldorf, Germany, Fullstride's carboncup™ will be prominently showcased, exhibiting the tangible results of integrating captured carbon into high-performance applications. Anticipation for this product reflects broader shifts in consumer demand for sustainability-focused products without compromising quality and comfort.
The journey for Fullstride did not begin recently. Since its inception in 2018, the company has pioneered sustainable foam solutions and made strides with previous iterations, including their plant-based bra pad derived from sugarcane in 2021. The relentless pursuit of innovation has placed Fullstride at the forefront of textile advancements, where the aim is not only to meet modern consumer expectations but also to minimize environmental degradation.
With a growing emphasis on eco-conscious consumption, the emergence of products like the carboncup™ sets a precedent for the future of fashion—one where recycled materials become integral to everyday products, empowering consumers to make tangible choices in support of sustainability. As the industry evolves, the collaborative efforts of Fullstride, Borealis, and Infinium exemplify how forward-thinking partnerships can foster breakthroughs, paving the way for a cleaner and more responsible fashion ecosystem.
The production process begins with the capture of CO₂ emissions that would otherwise enter the atmosphere. Infinium employs a proprietary method to convert this waste gas into eNaphtha— a low-carbon alternative to fossil-based naphtha. Borealis then polymerizes the eNaphtha into polyethylene, forming a sustainable foam that meets stringent criteria for intimate apparel. This innovative approach not only alleviates environmental burden but also signifies a leap forward towards a circular economy within the fashion industry.
The carboncup™ represents one of the first commercial applications of this revolutionary foam, emphasizing efficiency in existing production and recycling infrastructure. According to Yossi Nasser, CEO of Fullstride, this innovation significantly reduces reliance on finite fossil resources while also aiding in the decarbonization efforts of the clothing sector. He highlighted, “This groundbreaking innovation not only sequesters carbon from the atmosphere but also significantly diminishes the carbon footprint associated with our products.”
The partnership with Borealis and Infinium is not merely a business endeavor; it's a commitment to reimagining how carbon can be sourced and utilized sustainably. Robert Schuetzle, CEO of Infinium, remarked, “By developing eNaphtha, we are facilitating the production of next-generation plastics with drastically reduced carbon footprints, steering entire industries towards a cleaner future.”
The infrastructure behind this production is equally impressive. Made in the Project Pathfinder facility located in Corpus Christi, Texas, this plant is ISCC PLUS certified, ensuring traceability of the sustainably produced raw materials throughout the supply chain. The collaborative efforts showcase the power of innovation amidst challenges in delivering circular solutions for materials that are typically laborious to produce sustainably.
As the industry gears up for events like the upcoming K Show 2025 in Düsseldorf, Germany, Fullstride's carboncup™ will be prominently showcased, exhibiting the tangible results of integrating captured carbon into high-performance applications. Anticipation for this product reflects broader shifts in consumer demand for sustainability-focused products without compromising quality and comfort.
The journey for Fullstride did not begin recently. Since its inception in 2018, the company has pioneered sustainable foam solutions and made strides with previous iterations, including their plant-based bra pad derived from sugarcane in 2021. The relentless pursuit of innovation has placed Fullstride at the forefront of textile advancements, where the aim is not only to meet modern consumer expectations but also to minimize environmental degradation.
With a growing emphasis on eco-conscious consumption, the emergence of products like the carboncup™ sets a precedent for the future of fashion—one where recycled materials become integral to everyday products, empowering consumers to make tangible choices in support of sustainability. As the industry evolves, the collaborative efforts of Fullstride, Borealis, and Infinium exemplify how forward-thinking partnerships can foster breakthroughs, paving the way for a cleaner and more responsible fashion ecosystem.
Topics Consumer Products & Retail）
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