Conagra Brands Unveils GLP-1-Friendly Badges on Healthy Choice Products for Health-Conscious Consumers

Conagra Brands Introduces GLP-1-Friendly Badges

As public awareness around managing diabetes and weight loss continues to grow in the United States, Conagra Brands is carving out a significant niche in the frozen food landscape. Starting January 2025, the company will feature an 'On Track' badge on 26 select items from its popular Healthy Choice® line. This badge will highlight products that are high in protein, low in calories, and a great source of fiber, earning them the classification of 'GLP-1 friendly.'

The introduction of this hallmark is a pioneering first in the food manufacturing industry, aimed specifically at catering to the needs of individuals using GLP-1 medications. To date, nearly 15 million adults in the United States rely on these medications for effective Type 2 diabetes management and weight control.

Bob Nolan, Vice President of Demand Science at Conagra, said, "The increased use of GLP-1 medications presents an exciting opportunity to support Americans managing diabetes and weight loss, as well as those seeking to lead a healthier lifestyle." This initiative signifies Conagra's strong commitment to innovation and consumer health, enabling individuals to make better choices tailored to their dietary requirements.

What Are GLP-1 Medications?

GLP-1, or Glucagon-Like Peptide-1, is a naturally occurring hormone that plays a pivotal role in regulating appetite and glucose metabolism. As a result, these medications can help control hunger and reduce calorie intake—an important aspect for many individuals undergoing dietary changes. Since these drugs can suppress appetite, it often leads to a decreased intake of essential nutrients, creating a need for nutritious food options that are compatible.

Recognizing this challenge, Conagra Brands has designed its Healthy Choice meals specifically with GLP-1 users in mind. This forward-thinking approach reflects a deeper understanding of consumer needs, affirming Healthy Choice's reputation as a leader in the nutritious meal sector.

Products Featuring the 'On Track' Badge

Consumers will see the badge on select Healthy Choice Café Steamers® and Simply Steamers, which are valued for their balanced portions and affordability—with prices ranging from $3.49 to $3.99. This price point is particularly significant given the financial burdens that typically accompany GLP-1 medications. Depending on location, shoppers can find these meals at major retailers, including Walmart, Target, Kroger, and Albertsons, as well as through online platforms like Amazon.

Importantly, while the badge will indicate meal suitability, there have been no alterations to the recipes themselves; the products have long been recognized for their nutritional integrity. Furthermore, the badge appears exclusively on products cleared by the USDA, asserting their compliance with industry standards.

A Consumer-Centric Approach

The decision to unveil the 'On Track' badge reflects extensive research into consumer desires and dietary requirements specific to GLP-1 medication users. This thoughtful initiative affirms Conagra's dedication to nurturing healthier dietary habits while still providing convenience—a critical element in today's fast-paced world.

Jill Dexter, General Manager of Single Serve Meals, stated, "This new on-pack label builds on that legacy and is the latest in a long line of ways the brand has evolved to deliver modern health, providing consumers with clear guidance and trusted meal options."

The Healthy Choice range aims to help individuals navigate their health journeys, whether they are newly introduced to GLP-1 medications, transitioning away from them, or simply striving to maintain a balanced diet. This initiative showcases how Conagra Brands is leading the way by emphasizing health, nutrition, and accessibility in the food industry.

Conclusion

With this innovative move, Conagra Brands not only anticipates future consumer needs but also reinforces its role as a cornerstone in the frozen food category. Consumers looking for nutritious, convenient meals will find navigating their choices simplified through these GLP-1-friendly badges, marking a significant step in responsible food marketing and production.

This initiative is not just about a label—it's about promoting awareness and guiding individuals toward healthier choices in their everyday lives. As public perception around healthful eating continues to evolve, the introduction of the 'On Track' badge affirms Conagra's commitment to supporting healthy lifestyles through innovative food solutions.