PrizePicks Extends Partnership with SHOTS to 2028, Collaborating on Fantasy Sports and Entertainment

PrizePicks and SHOTS Announce Expanded Partnership

PrizePicks, a prominent name in North America’s sports entertainment landscape, has revealed an extension of its partnership with SHOTS, a dynamic media company. This multi-year agreement is a significant continuation of their collaboration, fostering a deeper connection between PrizePicks players and the engaging content presented by SHOTS.

The renewed agreement ensures that PrizePicks retains its category exclusivity within the sports entertainment sphere. This encompasses fantasy sports, prediction markets, event contracts, and engaging free-to-play experiences. As part of this partnership, PrizePicks will also maintain its role as a key sponsor across several SHOTS productions. Popular shows like Full Send Podcast, Full Send Golf, Full Send MMA, One Night with Steiny, and Speakeasy will feature PrizePicks prominently, ensuring fans remain engaged with both brands.

SHOTS' talent lineup includes well-known personalities such as Kyle Forgeard and Aaron "Steiny" Steinberg from the NELK Boys, along with MMA champion "Suga" Sean O'Malley. The collaboration aims to foster authentic interactions between fans and these personalities, leveraging their popularity to promote responsible gaming.

Mike Quigley, the CMO of PrizePicks, expressed enthusiasm about the partnership. He stated, "SHOTS is a true powerhouse online that aligns with our strategy to meet fans and players where they engage. Over the past years, we've established a strong foundation built on entertainment, and we are thrilled to continue enhancing how we connect with our community."

The collaboration doesn’t stop at entertainment. It also rekindles PrizePicks’ relationship with popular podcast host Theo Von, intertwining sponsorship opportunities with his top-charting podcast, This Past Weekend with Theo Von. The initiative will include dedicated segments that promote responsible gaming practices, effectively communicating healthy gaming habits to audiences. By utilizing Von’s unique voice and significant following, the partnership aims to address gaming responsibly while remaining culturally relevant.

SHOTS co-founder and CEO John Shahidi complimented the alliance, saying, "PrizePicks has been an excellent partner within our network. Our mutual focus remains on delivering authentic, quality entertainment. It’s the reason PrizePicks resonates so well with our audience."

In addition, PrizePicks is introducing a Content Development Fund to foster innovative programming opportunities throughout this partnership. Upcoming projects include the Speakeasy show hosted by Emmanuel Acho, LeSean “Shady” McCoy, and others, as well as fresh content starring MMA legend Jorge Masvidal and football star Shilo Sanders.

PrizePicks and SHOTS are also planning several co-branded activations throughout the year, with recent initiatives like the NELK's 100 Mile Run Challenge, which successfully raised over $300,000 for cancer research, showcasing the collaborative spirit of these brands.

As PrizePicks extends its reach across North America, it remains dedicated to upholding the highest standards of compliance and integrity. The company achieved significant milestones in 2025, earning the iCAP accreditation from the National Council on Problem Gambling, marking it as the only fantasy sports operator with this certification. This recognition reinforces PrizePicks’ commitment to responsible gaming, ensuring that its players enjoy a safe and engaging gaming experience.

For more information about PrizePicks and its offerings, visit www.prizepicks.com.