Bandwidth and Out There Media Bring RCS Messaging to Major U.S. Brands for Enhanced Engagement

Bandwidth and Out There Media: The New Era of RCS Messaging in the U.S.

In a groundbreaking announcement at the recent Reverb25 product keynote, Bandwidth Inc. (NASDAQ: BAND), a prominent player in the global enterprise cloud communications landscape, revealed its strategic partnership with Out There Media. This collaboration aims to launch enhanced RCS (Rich Communication Services) messaging capabilities designed specifically for some of the world's leading brands in the United States.

What is RCS Messaging?

RCS is widely recognized as the next evolution of SMS messaging, providing brands with an interactive platform that allows for richer content and enhanced user engagement. Unlike traditional SMS, RCS enables users to send images, carousels, and buttons, creating an immersive communication experience that leads to significantly higher engagement rates. Out There Media's Mobucks™ platform has already demonstrated remarkable success in other markets, achieving results that exceed typical digital advertising benchmarks by a factor of 50.

Kerstin Trikalitis, CEO and Co-Founder of Out There Media, stated, "RCS is the next frontier for consumer engagement. We've partnered with Bandwidth to combine their trusted cloud infrastructure with our innovative leadership in RCS technology. Global brands now have access to this powerful messaging channel, enabling high-impact communication in one of the globe's most influential consumer economies." Trikalitis’s faith in RCS is rooted in the platform's capacity to foster deep engagement and enhance customer experiences.

The Partnership: Combining Strengths

This partnership merges the robust, software-driven Communications Cloud of Bandwidth with the innovative Mobucks™ platform and the new MessagingStudio campaign builder developed by Out There Media. These tools empower brands to create mobile-first campaigns tailored specifically for user engagement at scale. Coupled with Bandwidth's established infrastructure, this alliance promises unique communication solutions tailored for enterprise messaging needs.

On the other side, Bandwidth's Chief Product Officer, John Bell, emphasized the trusted nature of their platform, stating, "Enterprises trust Bandwidth to handle billions of messages with the essential control, scale, and reliability required for outstanding results. Our collaboration with Out There Media signals a new chapter for branded consumer engagement through RCS."

RCS: A Game Changer for Enterprises

According to IDC research, RCS is rapidly gaining traction as businesses look to offer richer, more interactive mobile experiences to consumers. Courtney Munroe, Research Vice President at IDC, commented on the ascendance of RCS, pointing out its proven effectiveness compared to traditional SMS. As brands invest in RCS capabilities, businesses are expected to increase engagement through interactive and dynamic communication methods.

With its new offering, Bandwidth is not merely keeping pace with market trends; it is positioning itself to lead the charge in RCS innovation. Their RCS for Business solution is ideal for enterprises and digital engagement platforms that are eager to develop leading-edge communications strategies using RCS technology. This initiative will provide companies with tools that include design features for agents and rich analytics functions, facilitating effective mobile engagement on a large scale.

The Future of Brand Communication

As the partnership gets underway, brands and marketing agencies can leverage Out There Media's Mobucks platform and self-serve MessagingStudio to craft unique customer experiences. Through these innovative tools, Bandwidth and Out There Media aim to set new standards for mobile engagement strategies across North America and beyond.

In conclusion, the partnership between Bandwidth and Out There Media marks a significant step forward in how brands will communicate with their audiences in the future. By embracing RCS technology, companies stand to gain access to a powerful channel that not only enhances customer engagement but also drives conversion and loyalty through highly interactive content. This evolution in communication not only promises a competitive advantage in the market but also elevates the standard for what consumers can expect from their mobile interactions with leading global brands.