#Japan #Tokyo #KBT Kombucha #E3Live #Blue Magic

New Summer Wellness Drink - KBT Blue Magic

This summer, two innovative brands, KBT-Kombucha Brewery Tokyo and E3Live, have teamed up to launch an exciting collaborative product that promises to invigorate your body and spirit. Introducing the 'KBT Blue Magic', a kombucha drink designed to alleviate seasonal fatigue and promote overall wellness. With a striking aqua-blue color, this limited-edition drink is set to hit the shelves on May 28, 2025, at Isetan Shinjuku's Basement Beauty Apothecary, followed by an online release on June 1.

What is KBT Blue Magic?

The KBT Blue Magic combines the power of E3Live's 100% phycocyanin, extracted from organic spirulina, with KBT's craft kombucha made from pesticide-free Yame green tea sourced from Fukuoka. The delightful blend incorporates the benefits of phycocyanin, known to support youthful vitality, along with the fermentation powers of kombucha that includes acetic acid bacteria and yeast. This makes it an ideal drink for those feeling fatigued during the seasonal transition or looking to refresh their body.

Beyond being a simple health drink, KBT Blue Magic is recommended as a daily wellness ritual, especially for those who enjoy starting their day with a refreshing beverage. The aromatic flavor and vibrant blue hue make it perfect not only for personal consumption but also as a non-alcoholic accompaniment to meals or a thoughtful gift.

Product Details

• - Product Name: KBT Blue Magic
• - Available From:

- Isetan Shinjuku's Basement Beauty Apothecary: May 28, 2025
- Official Online Store: June 1, 2025

• - Pricing and Sizes:

- 720ml: ¥3,564 (tax included)
- 200ml: ¥1,188 (tax included) [Available in a twin pack for ¥2,376]

Where to Buy

• - E3Live POP UP SHOP: May 28 - June 3, 2025, Isetan Shinjuku
• - KBT Official Online Shop: June 1 - August 31, 2025 [Website: https://kbt.theshop.jp/]

What is Kombucha?

Kombucha is an organic, plant-based fermented beverage made by fermenting tea with sugar and a bacterial culture known as SCOBY (symbiotic culture of bacteria and yeast). Unlike kelp tea, kombucha is gluten-free and dairy-free, focusing primarily on the properties of fermented tea. In recent years, it has gained popularity in the United States as a 'next-generation health drink' that supports gut health.

About KBT - Kombucha Brewery Tokyo

Founded in 2021 by current editor Kana Yabuuichi in Shibuya, Tokyo, KBT is a craft kombucha brand committed to using every ingredient with a known producer, creating each batch by hand. Their kombucha is distinct for its use of natural ingredients without preservatives or artificial flavors, focusing on authentic taste and refreshing acidity, akin to that of natural wine. For more information, visit KBT's official site or their Instagram.

About E3Live

Established in 1991 in Oregon, USA, E3Live is a pioneering brand specializing in organic AFA blue-green algae. With a commitment to quality, they manage every aspect of production from harvesting to quality control, ensuring the highest safety and quality in their products. They continue to offer premium natural organic AFA blue-green algae products while honoring the gifts of the earth. For more details, visit E3Live's official site or their Instagram.

Contact Information

For inquiries regarding this collaboration, please reach out to Dracaena Co., Ltd.
Address: 2-15-12 Ishihara, Sumida-ku, Tokyo 130-0011
Email: [email protected]
Website: KBT Kombucha