MuAtsu 55th Anniversary
2026-07-01 02:01:38

Celebrate 55 Years of MuAtsu: Share Your Special Moments for Prizes!

Celebrate 55 Years of MuAtsu!



昭和西川株式会社 is thrilled to celebrate the 55th anniversary of its beloved bedding brand MuAtsu. Since its launch in 1971, MuAtsu has captured the hearts of many customers with its outstanding comfort and quality. To show gratitude to loyal users, the company is hosting a special campaign titled "#私のムアツエピソード" from July 1 to August 31, 2026.

Share Your MuAtsu Story


This exciting campaign invites fans of MuAtsu to share their personal experiences, memories, and testimonials related to the brand. Whether it’s a cherished moment with family, a specific usage scenario, or how MuAtsu has enhanced your sleep, they're eager to hear your stories. Participants will have the chance to win attractive prizes!

Prize Details


The campaign includes various prizes for participants:
  • - MuAtsu Memory Grand Prize (1 winner): TOTONOU Body Care
  • - MuAtsu Love Prize (3 winners): MuAtsu Pillow Breeze High
  • - Organizer's Prize (11 winners): Amazon gift cards worth 1,000 yen each

Please note that the campaign is proudly supported by MuAtsu and the official Amazon brand.

How to Participate


There are several ways to join the campaign:
1. X Platform: Follow the official MuAtsu account and retweet the campaign post while sharing your story.
- MuAtsu Official X Account
- Campaign Post on X

2. Instagram: Follow the official MuAtsu Instagram account and comment on the campaign post with your story.
- MuAtsu Official Instagram
- Campaign Post on Instagram

3. Web: Use the dedicated campaign form on their website to submit your experience.
- Campaign Website

4. In Store: Scan the QR code on the in-store promotions and submit your entry through the online form.

Themed Submissions


Throughout the campaign, weekly themes will be introduced such as *


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Topics Consumer Products & Retail)

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