P.F. Chang's and Harry Shum Jr. Brighten Up the Holidays
This holiday season, P.F. Chang's is bringing a dazzling culinary experience with the help of acclaimed actor Harry Shum Jr. With the launch of the new campaign titled
"Bright Nights. Festive Flavors," P.F. Chang's aims to inspire joy and togetherness among families and friends by celebrating beloved traditions around the dinner table. The campaign is inspired by Japan's enchanting winter illuminations, characterized by vibrant decorations and communal celebrations.
A Personal Touch from Harry Shum Jr.
Harry Shum Jr., known for his captivating performances and infectious positivity, is taking center stage in this holiday promotion. His connection to the theme runs deep, influenced by his upbringing in a family that owned a Chinese restaurant. Shum recalls fond memories of bustling dining rooms filled with families and friends celebrating together, emphasizing that the essence of the holidays is to cherish those who bring light into our lives.
“The holidays are all about the people who light up your life, and there's no better way to celebrate them than over a table full of incredible food,” Shum shared during the campaign launch. This sense of shared happiness aligns perfectly with P.F. Chang's mission to provide memorable dining experiences.
Seasonal Menu Highlights
From November 4, 2026, to January 26, 2027, patrons can indulge in a newly designed seasonal menu that showcases Asian-inspired flavors, featuring both classic favorites and inventive new dishes. Some highlights include:
- - King Crab Gyoza: Delicate dumplings filled with king crab, paired with dashi miso butter sauce.
- - Fire-Roasted Crispy Duck: Succulent duck served with warming flatbreads and hoisin sauce, highlighting the essence of festive comfort food.
- - Dashi Risotto with Seared Hokkaido Scallops: A rich, aromatic dish topped with truffle oil and bonito flakes, perfect for a holiday celebration.
- - Honey Sesame Crème Brûlée: An exquisite dessert featuring a custard base with a caramelized top, torched at the table, adding an interactive element to the dining experience.
These culinary creations provide not only a feast for the taste buds but also an opportunity to create cherished memories around the dinner table.
Special Offerings and New Experiences
As part of their commitment to bringing families together, P.F. Chang's will be open on Christmas Day for the first time, welcoming guests from 2 p.m. to 9 p.m. for dine-in, takeout, and delivery. This initiative provides an additional opportunity for families to enjoy a festive meal, making it easier than ever to gather and share holiday traditions.
Additionally, P.F. Chang's offers a
three-course holiday meal starting at $30 per person, which includes a selection of soups and shared appetizers leading into an impressive entrée selection, with upgrade options available for those looking to indulge further.
For those organizing gatherings, the restaurant also introduces a
Catering Package centered around the Fire-Roasted Crispy Duck, designed to serve groups of four to six.
Enchanting Restaurant Transformations
P.F. Chang's commitment to the holiday spirit will also reflect in the transformation of select locations into festive wonderlands inspired by Japan's winter illuminations. Decorated with warm lights, these restaurants aim to offer a beautiful backdrop for customers to dine and celebrate the season, encouraging holiday photos and joyful memories.
“A great meal gives people a reason to slow down and spend time together, especially during the holidays,” says Jim Mazany, CEO of P.F. Chang's, emphasizing the importance of communal dining during this festive time.
Festive Gifting and Bonus Rewards
This holiday season, customers can also take advantage of gift card promotions, where they receive a $10 bonus reward for every $50 spent on P.F. Chang's gift cards, with special designs available to make gifting even more festive. Whether it’s a special dinner out or a delightful gift, P.F. Chang's aims to offer something for everyone.
To explore the full holiday menu offerings, make reservations, or learn more about catering options, visit
P.F. Chang's official site. Be sure to follow on social media at @pfchangs for the latest updates and celebrations.
This holiday season, P.F. Chang's welcomes you to gather around the table and create unforgettable moments filled with vibrant flavors and warmth that embody the spirit of the festivities.