Flywheel Enhances Connected Commerce Strategy with TPN Integration
On January 5, 2026, Flywheel, the preeminent name in commerce media and technology solutions, proudly disclosed the integration of TPN, Omnicom's flagship retail agency. This strategic move is not just a formal partnership; it signifies Flywheel’s relentless pursuit to revolutionize connected commerce. By bringing together TPN’s vast expertise of over 40 years in retail and creativity with Flywheel’s advanced technology framework, the organization aims to cater to the ever-evolving demands of modern consumers and brands alike.
Elevating the Shopping Experience
The push to integrate TPN into Flywheel is grounded in a vision where both technology and creativity converge, optimizing the shopper journey across multiple channels—both online and in-store. Duncan Painter, CEO of Flywheel Commerce Network, remarked that this transition illustrates Omnicom's dedication to steering the future of commerce forward. This union not only marries operational strengths but aims to reshape how brands strategize, activate, and assess their market pursuits.
Existing talent from TPN will be absorbed into Flywheel, creating a powerhouse team capable of delivering seamless connections between data, creativity, and shopping experiences—all under one comprehensive global platform. As Alex McCord, CEO of Flywheel, explained, “The future opportunity of commerce lives in the connection between creativity, data, and the moment of purchase.”
Leadership and Direction
With this landmark integration, the leadership will undergo a notable change. Sarah Cunningham, who previously held the role of President at TPN, will step into the position of Chief Retail Experience Officer at Flywheel. Her extensive knowledge in retail strategy and shopper marketing will be invaluable as she takes the helm to oversee this transformative phase. Cunningham expressed enthusiasm about the collaboration, emphasizing that it bridges the gap between imagination and technology.
Moreover, Phil Camarota has been appointed as the Chief Creative Officer, while Chris Rueckert takes on the role of Senior Vice President of Commerce. These appointments herald a new era at Flywheel, where traditional retail strategies will be informed and enhanced by state-of-the-art technology and data analytics.
A Unified Model for Clients
Current clients will not only maintain their core relationships but will also gain access to Flywheel’s extensive global resources, measurement tools, and technology. This newly unified model is designed to facilitate precision in planning, activation, and measurement—ensuring consistent value and measurable growth throughout every step of the shopper experience. This alignment allows clients to operate more effectively, ensuring they can thrive in the fast-paced commerce landscape.
Flywheel set itself apart from typical retail media companies through its unwavering commitment to tailored services and a client-centric approach. With extensive operations spanning the Americas, Europe, APAC, and China, Flywheel combines significant buying power while emphasizing customized services designed to help clients succeed. As the designated commerce practice area of Omnicom, Flywheel is committed to driving long-lasting relationships with brands, ensuring their focus remains on the evolving landscape of commerce.
In conclusion, the integration of TPN into Flywheel is a beacon of innovation and resilience in the ever-competitive world of retail and commerce. This strategy's holistic approach promises to redefine client interactions and elevate the standards of connected commerce, ensuring both brands and consumers reap the benefits of this new, unified endeavor.
Elevating the Shopping Experience
The push to integrate TPN into Flywheel is grounded in a vision where both technology and creativity converge, optimizing the shopper journey across multiple channels—both online and in-store. Duncan Painter, CEO of Flywheel Commerce Network, remarked that this transition illustrates Omnicom's dedication to steering the future of commerce forward. This union not only marries operational strengths but aims to reshape how brands strategize, activate, and assess their market pursuits.
Existing talent from TPN will be absorbed into Flywheel, creating a powerhouse team capable of delivering seamless connections between data, creativity, and shopping experiences—all under one comprehensive global platform. As Alex McCord, CEO of Flywheel, explained, “The future opportunity of commerce lives in the connection between creativity, data, and the moment of purchase.”
Leadership and Direction
With this landmark integration, the leadership will undergo a notable change. Sarah Cunningham, who previously held the role of President at TPN, will step into the position of Chief Retail Experience Officer at Flywheel. Her extensive knowledge in retail strategy and shopper marketing will be invaluable as she takes the helm to oversee this transformative phase. Cunningham expressed enthusiasm about the collaboration, emphasizing that it bridges the gap between imagination and technology.
Moreover, Phil Camarota has been appointed as the Chief Creative Officer, while Chris Rueckert takes on the role of Senior Vice President of Commerce. These appointments herald a new era at Flywheel, where traditional retail strategies will be informed and enhanced by state-of-the-art technology and data analytics.
A Unified Model for Clients
Current clients will not only maintain their core relationships but will also gain access to Flywheel’s extensive global resources, measurement tools, and technology. This newly unified model is designed to facilitate precision in planning, activation, and measurement—ensuring consistent value and measurable growth throughout every step of the shopper experience. This alignment allows clients to operate more effectively, ensuring they can thrive in the fast-paced commerce landscape.
Flywheel set itself apart from typical retail media companies through its unwavering commitment to tailored services and a client-centric approach. With extensive operations spanning the Americas, Europe, APAC, and China, Flywheel combines significant buying power while emphasizing customized services designed to help clients succeed. As the designated commerce practice area of Omnicom, Flywheel is committed to driving long-lasting relationships with brands, ensuring their focus remains on the evolving landscape of commerce.
In conclusion, the integration of TPN into Flywheel is a beacon of innovation and resilience in the ever-competitive world of retail and commerce. This strategy's holistic approach promises to redefine client interactions and elevate the standards of connected commerce, ensuring both brands and consumers reap the benefits of this new, unified endeavor.
Topics Business Technology）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.