YESEYESEE Unveils First-Ever Pop-Up in Japan at Frame Gallery, Harajuku

YESEYESEE Launches Its First Pop-Up Event in Japan

Korean streetwear brand YESEYESEE is making waves by hosting its first-ever pop-up event in Japan, taking place at the vibrant Frame Gallery in Harajuku from May 2 to May 9, 2025. With a mission to represent its motto of 'yeseyeseeeverywhere,' YESEYESEE aims to embody a style that blends seamlessly into various environments, and what better place to showcase this philosophy than Tokyo!

Exclusive items highlight the pop-up

During the event, fashion enthusiasts can get their hands on signature logo items and the SS25 collection. Highlights include limited-edition pieces featuring unique katakana details, symbolizing the event's significance. These exclusive products are crafted for those who wish to express their individuality while embracing the brand's ethos.

Interactive experiences await

The pop-up will not just offer merchandise; it will also provide a chance for fans to directly engage with the brand. Teaming up with Tokyo's renowned Paja Studio, YESEYESEE will offer live silk screening sessions on May 2 and 3 for a limited number of participants. Visitors will have the unique opportunity to customize their own items, making each purchase a personal keepsake.

In addition, the event will feature digital content allowing attendees to design the iconic YESEYESEE logo themselves, further immersing them in the brand's creative world. The pop-up promises rich experiences that allow attendees to explore the essence of YESEYESEE.

A Brief Introduction to YESEYESEE

Founded in 2017 in Seoul, YESEYESEE stands as a streetwear brand that champions individuality and self-expression. The name itself, pronounced 'YES I SEE,' carries layered meanings, represented through the clever arrangement of words that can be read in multiple ways. This uniqueness resonates with the brand's core philosophy of celebrating diverse perspectives and encouraging personal freedom in style choices.

Discover the SS25 Collection

For the spring/summer 2025 lineup, titled 'Graduation,' YESEYESEE emphasizes the notion of not just an ending but a launchpad for new beginnings and growth. This latest collection represents the brand's commitment to evolving and refining their designs while staying true to their foundational principles.

Event Details

Location: Frame Gallery, 4-27-6 Jingu-mae, Shibuya-ku, Tokyo (B1F)
Press Day: May 2 (17:00 – 21:00)
General Access: May 3 - May 9 (12:00 – 20:00)

Fans should keep an eye on YESEYESEE's official Instagram for real-time updates and announcements regarding the event. This pop-up stands as a vibrant celebration of potential, creativity, and the unique spirit of Tokyo.

Upcoming Exclusive Products

1. Tokyo Exclusive C-Logo Cap - ¥7,700 (tax included)
2. Tokyo Exclusive Fingerboard Keyring - ¥6,600 (tax included)
3. Tokyo Exclusive Tee - ¥7,700 (tax included)
4. Tokyo Exclusive C-Logo Tee - ¥7,700 (tax included)
5. Tokyo Exclusive Sticker Pack
6. Tokyo Exclusive Dust Bag

Mark your calendars and prepare to experience a vibrant fusion of culture and style at YESEYESEE’s inaugural Japanese pop-up event.