BDA Welcomes Tamara Borello as New Divisional Vice President of Sales to Enhance Client Engagement and Growth

BDA Welcomes Tamara Borello as Divisional Vice President of Sales

Bensussen Deutsch & Associates, LLC, widely recognized as the leading Merchandise Agency in the United States, has announced the strategic appointment of Tamara Borello to serve as their new Divisional Vice President of Sales. Tamara, who brings over 20 years of valuable experience in sales and operations, is expected to play a pivotal role in driving client expansion and integration strategies.

This appointment comes at a crucial time as BDA seeks to extend its reach and enhance its service offerings to some of the world’s most iconic brands, including Major League Baseball, Johnson & Johnson, The Home Depot, NBC, and Mercedes-Benz. Tamara's proven track record of steering growth in previous positions at notable companies such as ePromos Promotional Products and Staples positions her as an asset to BDA's already robust sales team.

In her new role, Borello will manage a diverse portfolio of clients, maximizing the adoption of BDA’s services aimed at fortifying client relationships and elevating the customer experience. Her vision entails not just deepening these relationships but also actively contributing to the growth trajectories of the businesses with which BDA partners.

Barry Deutsch, the Chief Sales Officer at BDA, highlighted the importance of strong sales leadership in the company’s ongoing growth efforts: “Tamara embodies the expertise and a customer-centric approach that will enhance our sales operations and foster stronger partnerships. Her leadership will be indispensable as we expand our offerings and elevate our market presence.”

Borello expressed enthusiasm about the opportunities ahead, stating, “The collaborative spirit of BDA, coupled with its commitment to innovation, was a huge draw for me. I am eager to contribute my knowledge and experience to not only scale our services but also to foster an environment of growth and creativity.”

BDA has been a significant player in the Merchandise Agency space for over 40 years, crafting engaging promotional products and branded merchandise experiences for various sectors including automotive, sports, technology, and entertainment. The firm takes pride in being one of the largest independently owned branded merchandise agencies, operating across more than 50 locations globally, a testament to its substantial influence in the industry.

The company’s approach focuses on providing creative and tailored marketing solutions that connect brands to their target audiences, ultimately driving engagement and loyalty. With Borello at the helm of the sales division, BDA is poised to harness new growth opportunities while nurturing existing client relationships to further solidify its standing in the global market.

For more insights into how BDA is making waves in the merchandise landscape and to learn about their innovative approaches, visit their official website at www.bdainc.com. BDA's deep understanding of brand dynamics and market trends positions them as a leader capable of activating and inspiring clients through powerful promotional strategies.

In conclusion, Tamara Borello’s appointment signals a forward-looking approach for BDA as they navigate the evolving landscape of branded merchandise, setting the stage for dynamic growth and enhanced client interactions in the years to come.