#Japan #Ski #Nagano #Mammut #FWT

Mammut Joins as Main Partner of the 2026 TOYO TIRES FWT JAPAN SERIES

Mammut, a renowned Swiss brand with a legacy dating back to 1862, has officially announced its role as the main partner for the 2026 TOYO TIRES FWT JAPAN SERIES. Known for its cutting-edge outdoor apparel and gear, Mammut aims to enhance the experience of skiing enthusiasts by providing high-performance products that emphasize safety and innovation in the sport.

New Brand Slogan

Under its new slogan, "Rise with the Mountain – Challenge is Life," Mammut seeks to inspire individuals to embrace challenges and grow through unique experiences. As the main partner for this prestigious series, Mammut is committed to supporting athletes and participants with its advanced ski collection, which will serve as the official ski wear for the event.

Freeride World Tour Overview

The Freeride World Tour (FWT) is a prominent international competition in the world of freeride skiing and snowboarding, which began in Switzerland in 1996. With over 150 events and 5,500 registered athletes globally, the FWT has gained significant recognition, especially as it transitions towards becoming an official event under the International Ski and Snowboard Federation (FIS) by 2024. This exciting shift could lead to its inclusion in future Olympic Games, generating substantial interest in the sport.

The FWT JAPAN SERIES started in 2017, with their inaugural event held in Hakuba, Nagano Prefecture. Each year, approximately 300 participants from around the world join the competition. The 2026 TOYO TIRES FWT JAPAN SERIES will take place from late January to early March, featuring three major events.

Mammut's Commitment

Starting from the 2025 edition of the FWT JAPAN SERIES, Mammut's extensive ski collection is set to be the official ski wear, showcasing the brand's commitment to facilitating peak performance for judges and staff. This collection includes the Eiger Free series, designed for the extreme conditions of freeride skiing, and the versatile Stoney series, which balances performance and environmental respect. Mammut prioritizes safety while enabling participants and staff to perform at their best.

Mammut also serves as the official safety partner, emphasizing its commitment to fostering a safe competitive environment. With the recently revamped Barryvox S2 and Barryvox 2, vital avalanche rescue equipment becomes a crucial aspect of the competition. These devices now boast intuitive voice guidance and a lighter, slimmer design, reducing stress for users and enhancing performance and safety for participants.

Details of the Events

For the 2026 competition, three events are scheduled:
1. 2026 HAKUBA QUALIFIER 4
Dates: January 26 - 29, 2026
Venue: HAKUBA VALLEY (Hakuba Village, Nagano)
Organizer: Hakuba Village Tourist Office, Earthhopper Co., Ltd.

2. 2026 YUZAWA NAKAZATO QUALIFIER 2 1 / JUNIOR 1*
Dates: January 31 - February 3, 2026
Venue: Yuzawa Nakazato Snow Resort (Minamiuonuma City, Niigata)
Organizer: Yuzawa Nakazato Snow Resort

3. 2026 ARAI QUALIFIER 3 / JUNIOR 3**
Dates: February 27 - March 1, 2026
Venue: ARAI MOUNTAIN RESORT (Myoko City, Niigata)
Organizer:* ARAI MOUNTAIN RESORT

Selecting Mammut for Official Ski Wear

Mammut's ski collection includes:

Eiger Free Series

• - Men's Jacket: Eiger Free Pro HS Hooded Jacket
• - Men's Pants: Eiger Free Pro HS Bib Pants
• - Price: ¥154,000 / ¥143,000

Stoney Series

• - Men's Jacket: Stoney HS Hooded Jacket AF
• - Men's Pants: Stoney HS Pants AF
• - Price: ¥79,200 / ¥57,200

Fall Line Series

• - Men's Jacket: Fall Line HS Thermo Hooded Jacket AF
• - Men's Pants: Fall Line HS Thermo Pants AF
• - Price: ¥58,300 / ¥46,200

Additionally, Mammut's Barryvox beacons will serve as official avalanche beacons, with the following features:

• - Barryvox S2:

- Price: ¥71,500
- Size: 115x68x21 mm
- Weight: 180g

• - Barryvox 2:

- Price: ¥57,200
- Size: 115x68x21 mm
- Weight: 180g

About Mammut

With a history spanning over 160 years, Mammut is celebrated for its safety, innovation, and diverse outdoor product offerings. It operates in 50 countries, including its direct retail presence in major Japanese cities. Mammut is more than just a brand; it represents a commitment to adventure and safety for all outdoor enthusiasts.

For inquiries, please visit Mammut's Official Website.