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Hammock Enhances HotProfile: A Game Changer for Sales Strategy

Hammock Inc., headquartered in Shinjuku, Tokyo, led by CEO Daiten Wakayama, has successfully completed an extensive expansion of their corporate database within the cloud-based business card management and sales support tool, HotProfile. This improvement now incorporates critical information such as group company details, financial data, partner information, and executive/shareholder data. The objective is clear: to empower sales staff with crucial insights immediately related to their sales activities, enabling a more holistic understanding of potential clients from the initial contact through to proposal discussions. This expansion is part of Hammock’s “next-generation” sales platform project, which was publicly announced on March 31, 2025, and supports the continuous enhancement of sales activities.

Background of the Expansion

Traditionally, many companies relied heavily on individual sales reps' experience and skills for researching potential clients before meetings. This self-dependence often led to wide variations in the depth and comprehensiveness of the information. As a result, the quality of proposals and the accuracy of approaches were inconsistent, which hindered the standardization of sales capabilities. To address this issue, Hammock focused on expanding and optimizing the usability of their corporate database within HotProfile, establishing a uniform information foundation for all sales personnel to create strategic proposals.

Transforming Sales with HotProfile: Key Features

1. Establishing Trust from Initial Contact

Sales teams can leverage HotProfile's “customer profile” feature to gain quick insights into a client’s financial status, major partners, executive/shareholder details, and group corporate structure before making calls or visits. Moreover, the system allows sales reps to check previous contacts and any existing relationships with the client, facilitating a more informed and efficient approach using shared internal knowledge. By understanding the client’s situation and challenges beforehand, they can tailor their proposals effectively, transitioning from mere sales activities to becoming trusted advisors providing valuable insights and solutions.

2. Discovering New Business Opportunities

The recent enhancements allow sales teams to easily access information on a client’s group companies and key partners, which previously required separate investigations. Sales personnel can also see the existing transaction status with their own company, clarifying which enterprises to prioritize in their outreach. The simplified access to this information reduces preparation time for negotiations and proposals, allowing anyone to approach prospects efficiently and confidently, independent of their skill level. This strategic approach broadens the scope for new business opportunities, ultimately contributing to revenue growth.

3. Creating Comprehensive Sales Lists

Once target companies are identified, sales teams can generate sales lists on the spot. For instance, they can mention, “Our group companies have previously implemented this,” leveraging case studies to build a strong sense of trust right from the first interaction. By providing specific success stories and related companies’ adoption cases, sales representatives can hasten the negotiation process and improve closing rates. Furthermore, integrating with HotProfile’s marketing automation function allows immediate actions, such as email campaigns featuring case studies or tracking web behavior, enabling targeted follow-ups on highly interested leads.

Through this comprehensive database expansion, HotProfile enables the horizontal deployment of successful case studies related to Hammock’s products and services, bolstering the capabilities of the entire sales organization. The commitment towards strengthening the corporate database and its application aims to transform individual-centric sales activities into structured and strategic operations, enhancing customer relationships and proposal effectiveness.

About HotProfile

HotProfile serves as a next-generation sales platform that fuses AI capabilities with business card management. It offers a one-stop solution for various essential sales processes, including prospecting, business card management, and sales assistance, ultimately increasing efficiency and sophistication in sales activities. The platform leverages AI to analyze vast datasets from the sales environment, advising on the next best actions. By maximizing customer data utilization, organizations can implement effective sales strategies. Information is consolidated for everyone, from field sales personnel to management levels, ensuring robust support for increasing productivity and driving sales growth.

About Hammock Inc.

Hammock Inc. is a software manufacturer dedicated to serving businesses. With the vision of “Creating new experiences through technology and contributing to a society where everyone shines,” the company addresses customer challenges and needs through innovative IT solutions. With a commitment to delivering high-quality, timely, and appropriately priced services that fulfill previously unmet needs, Hammock continues to evolve its offerings.

• - Company Name: Hammock Inc.
• - Location: 1-3-21 Okubo, Shinjuku, Tokyo, Lucid Square Shinjuku East 3F
• - CEO: Daiten Wakayama
• - Established: April 1, 1994
• - Capital: ¥83.86 million
• - Website: Hammock

• - Products/Services:

- AssetView Cloud+: A proactive IT security measure centered on people
- HotProfile: Business card management and sales support tool
- DX OCR: AI-OCR service that requires no report design

Note: All company names and product names mentioned in this release are trademarks or registered trademarks of their respective companies.