#USA #San Francisco #K18 #HeatBounce #ResiliCore

K18 Introduces HeatBounce™

In a groundbreaking move for the haircare industry, K18, known for its biotech-driven innovations, has unveiled its latest product, HeatBounce™. Set to revolutionize the market, this new product is designed to provide unparalleled heat protection for all hair types. The introduction of HeatBounce™, centered around the patented ResiliCore™ technology, marks K18's most significant advancement since its iconic Leave-In Molecular Repair Hair Mask.

What's New About HeatBounce™?

The core of HeatBounce™ lies in its ResiliCore™ technology, a cutting-edge heat-shielding system inspired by the resilience found in natural proteins. Unlike conventional heat protectants that merely coat the hair, ResiliCore™ penetrates deep into the hair cortex where heat damage occurs. This innovative formula offers heat protection up to an astonishing 450°F (232°C), significantly reducing hair breakage by 85% during blow-drying.

Suveen Sahib, K18’s co-founder and CEO, emphasizes that HeatBounce™ is a demonstration of K18’s commitment to advancing hair science. He describes it as delivering “intelligent heat protection that penetrates deep into the hair fiber,” reinforcing essential hair bonds and maintaining strength while responding dynamically to heat.

How Does It Work?

HeatBounce™ transforms from a lightweight cream into a fine, airy mist that conditions the hair without adding weight. It can be applied to both damp and dry hair before exposure to heat tools. This innovative protectant guards against the damaging effects of heat, mechanical stress, and UV rays that can lead to color fading, dryness, dullness, and hair breakage.

Celebrity stylist and K18 ambassador, Devante Turnbull, who is well-known for styling the talented SZA, showcases the capabilities of HeatBounce™. Turnbull embodies the fusion of advanced scientific innovation and artistic expression, highlighting how crucial it is for stylists to use products that protect hair while allowing for creative styling.

“As a stylist, I need products that protect without compromising style—and HeatBounce™ delivers on every front,” he stated, confirming its effectiveness during his high-profile projects and SZA’s tours.

The Launch and Availability

K18’s HeatBounce™ is set to hit global markets in August 2025. This launch not only showcases K18's promise of top-notch performance but also empowers stylists and consumers to embrace heat styling with newfound confidence.

This product serves as a vital component in the repair and protection routine, acting as a bridge between K18's revolutionary mask and styling needs. Never has heat protection seemed so effortless, effective, and luxurious.

About K18

K18 is recognized as the pioneer of a biology-first approach in hair care, utilizing the latest advancements in biotechnology. Their mission is to enable self-expression through healthy hair, introducing the K18PEPTIDE™. This unique ingredient mimics human hair structure at the molecular level, working to repair and reverse damage in just four minutes, setting the bar high for other brands.

K18 continues to lead the charge in hair innovation, focusing on internal hair health rather than superficial treatments. With a substantial presence on platforms like TikTok, over 20 billion views, and recognition through 40+ awards, K18 is reshaping the haircare landscape while promoting sustainability and artistry. In 2024, they joined the Unilever portfolio, further solidifying their commitment to transformative haircare solutions that not only repair but also enhance hair vitality.

For more details about the latest launches, visit K18's website or follow them on Instagram and TikTok at @K18Hair.