#Japan #Tokyo #Jewelry #8ON8 #grounds

Grounds and 8ON8 Collaboration

On July 26, the Japanese brand grounds, operated by Fools, will launch its much-anticipated collaboration with 8ON8, a trendy footwear line rooted in contemporary urban life. This release promises two exclusive styles, highlighting the signature JEWELRY outsole made famous by grounds. Celebrating its eighth anniversary, the collaboration embraces the theme of 'returning to origins,' while integrating elements inspired by candy, symbolizing childlike innocence, playfulness, and hope for the future.

About 8ON8

Founded in 2017 by designer Li Gong, an alumnus of Central Saint Martins, 8ON8 encapsulates a unique aesthetic known as 'retro-futurism.' This movement merges the nostalgic essence of the past with the forward-thinking perspectives of modern urban lifestyles. Characterized by vibrant retro colors and sporty elements, 8ON8 aims to combine creativity with functionality, appealing to both fashion enthusiasts and active individuals.

Introducing THE WAY HOME

The first of the two styles, JEWELRY x 8ON8 01 | THE WAY HOME, features playful elements that define the essence of ground's footwear. The design incorporates candy-shaped pieces within the outsole that create a whimsical effect with every step. The upper part is crafted from a soft knitted sock, embellished with ribbon details that amplify its playful spirit. Available in both beige and maroon, this style retails for ¥52,800.

Delving into CANDY STAINS

The second style, JEWELRY x 8ON8 02 | CANDY STAINS, takes a bolder approach by enveloping the upper in a vibrant candy-patterned print. This design also features candy-shaped buttons on the shoelaces, creating a cohesive sugary theme. Additionally, a scratch effect on the print exposes the base fabric, mimicking the fleeting taste of candy as it gradually wears away, reminiscent of sweet memories that linger. This limited edition is priced at ¥61,600.

The Philosophy of Grounds

Grounds champions the concept of “LEAP GRAVITY”, which aims to reshape human perceptions of gravity and the interaction between humans and the ground through innovative outsole designs. Beginning with the Spring/Summer 2025 collection showcased at Paris Fashion Week, grounds has rapidly expanded its reach, with sales in 145 stores across 22 countries. For more details, visit their official online store here or follow them on Instagram @grounds.official.

About Fools

Established in March 2019, 株式会社Fools operates with a mission to revolutionize the fashion brand landscape, continually offering innovative footwear options and encouraging reform within the industry.

Whether you’re a fan of unique designs or looking for stylish yet comfortable footwear, the combination of grounds and 8ON8 promises to deliver something special this summer!