Exciting Collaboration: SHEIN and Mini Magazine with Aoi Yoshikawa

SHEIN, a leading online fashion and lifestyle brand, has partnered with the popular fashion magazine Mini to bring a sensational collaboration to its audience. Kicking off on October 10, 2025, this initiative showcases actress Aoi Yoshikawa sporting the trendiest autumn and winter outfits available from SHEIN's exclusive shops.

SHEIN operates globally, providing services in over 160 countries and regions, so the collaboration promises to reach a broad audience. The special event features Aoi Yoshikawa donning eye-catching ensembles from several of SHEIN's trending shops: Dazy SPICE, SHEIN ICON, SHEIN MOD, and FRIFUL. Each collection emphasizes unique styles, allowing fashion enthusiasts to mimic Yoshikawa’s expressive outfits this season.

The Dazy SPICE line introduces an active wear style characterized by vibrant reds, perfect for layering. Some standout items include:

- Jacket: ¥3,185 (tax included)
- Skirt: ¥1,749 (tax included)

Next, SHEIN ICON presents a sleek and edgy line in striking black tones, suitable for individuals who like to express their freedom through fashion. Featured pieces consist of:

- Vest: ¥6,165 (tax included)
- Short Sleeve T-Shirt: ¥924 (tax included)

From the SHEIN MOD collection, buyers can explore retro-inspired looks in warming brown tones that exude sweetness and charm. Notable items include:

- Light Outerwear: ¥2,474 (tax included)
- Polo Shirt: ¥1,511 (tax included)

Last but not least, the FRIFUL category showcases a relaxed and refreshing style in lively blue colors. Desired pieces from this part of the collection are:

- Top: ¥944 (tax included)
- Denim: ¥3,000 (tax included)

To make this collaboration even more exciting, SHEIN is offering exclusive discount coupons providing up to 25% off purchases during the campaign period from October 10 to November 9, 2025. Shoppers can enjoy the following discount rules:

- Spend over ¥3,000: 15% Off
- Spend over ¥6,000: 20% Off
- Spend over ¥10,000: 25% Off

Furthermore, there’s an exciting social media campaign where participants can win SHEIN gift cards worth up to ¥50,000.