#Japan #Minato #Sana Newborn #Eyebrow Product #Natural Gray

The New Eyebrow Color Trend

On August 4, 2026, Tokiwa Yakuhin Co., a part of the Noevir Group, launched a new color for the popular eyebrow brand, 'Sana Newborn'. The 'Perfect Eyebrow' 3-in-1 eyebrow product, which has sold a staggering 31 million units, now offers a stylish new shade, '10 (Natural Gray)'. This launch caters perfectly to the current trend of dark-haired individuals, emphasizing a transparent and refined look for their brows.

With 'Sana Newborn', which means 'Every Day Born, My Perfect Eyebrow', the brand focuses on instilling confidence in eyebrow makeup with easy-to-use products. Since its inception in 1996, the brand has aimed to provide foolproof solutions that eliminate the fear of making mishaps in brow makeup. The 'Perfect Eyebrow' set features a dual-purpose pencil, volumizing powder, and a blending brush that work together seamlessly, making it accessible for everyone, even those new to eyebrow techniques.

The newly introduced 'Natural Gray' color is designed to blend seamlessly with dark hair, enhancing the natural beauty and providing a trendy touch. This gray isn’t just any shade—it’s developed to fit the prevailing hair color trends in Japan, where about 70% of women prefer darker shades. Many individuals with black hair have expressed concerns that typical browns don’t match well, and very dark hues can make them appear heavy. Thus, this pure gray is a versatile option that accentuates while maintaining a soft and sophisticated appearance.

Product Features

1. Drawing Pencil: The adaptable oval-shaped nib allows you to create everything from fine lines to bold strokes easily. The silky texture makes application a breeze.
2. Fluffy Powder: This powder adds depth and dimension to your brows. The brush-like applicator mimics professional tools, providing a smooth and luxurious feel.
3. Blending Brush: This uniquely shaped brush is an essential tool for achieving a polished finish, seamlessly fitting the contours of your face for easy blending.

Customers can choose from a range of 9 different colors to find their perfect match!

Behind the Color Development

When developing this new shade, the team at 'Sana Newborn' recognized the direct link between hair color and brow trends. Research highlighted that around 70% of respondents identified as having black or very dark hair. This insight led to the creation of the 'Natural Gray', purposefully devoid of any unnecessary warmth or browns, thus forming a balanced blend that effortlessly combines with dark locks.

Sana Newborn’s product planner, Kana Chishima, expressed her hopes, “We wanted to expand color options for our customers. As someone with dark hair, I often found that browns felt off. The challenge was to create a flattering gray that doesn’t overwhelm but enhances, allowing for versatility whether it's for daily wear, school, or makeup for men. I invite everyone to experience the new 'Natural Gray' firsthand!”

Celebrating 30 Years of Sana Newborn

This year marks the 30th anniversary of 'Sana Newborn', with the brand continuing its commitment to empowering individuals through eyebrow makeup. For further information on the products, visit the official Sana Newborn website or shop online at Noevir Group.

Contact Information

For inquiries, please reach out to the customer support at Tokiwa Yakuhin Co. at 0120-081-937, or visit leading drugstores, variety shops, and online partners for your purchases.