#United States #New York #Upway #Aventon #e-Bike Trade-In

Upway and Aventon Revolutionize E-Bike Ownership

In a bold move to enhance the e-bike market in the United States, Upway, a leader in professionally certified e-bikes, has joined forces with Aventon, the top e-bike manufacturer in the country. Together, they have launched the Aventon Re-Frame Program, marking the largest trade-in initiative of its kind in the U.S. This initiative is designed to encourage millions of Americans to upgrade their e-bikes while promoting sustainable mobility and environmental consciousness.

The Aventon Re-Frame Program

The program, powered by Upway's advanced technology, is set to roll out across 165 Aventon Signature Dealers nationwide, providing opportunities for over 200 million Americans to trade in their e-bikes at local bike shops. Riders participating in the program will receive instant valuations for their current e-bikes through Upway's real-time pricing tool, enabling them to apply the trade-in value towards new models from Aventon.

A Seasonal Bonus

To celebrate the launch, a special holiday campaign has been introduced. From November 17 to December 24, riders can earn a $200 bonus when they trade in their e-bikes for new Aventon models. This incentive not only makes it more appealing for riders to upgrade but also enhances the experience of purchasing a high-quality e-bike from Aventon.

The Benefits of the Program

This trade-in initiative simplifies the upgrading process for consumers, allowing them to reduce the financial burden of acquiring a new bike while ensuring their old e-bikes gain a second life. With this program, Upway will purchase the traded-in bikes and manage the logistics involved. Each bike will undergo a rigorous 50-point inspection at Upway's facilities in New York and Los Angeles before being resold with a one-year warranty. This refurbishment process significantly extends the lifecycle of e-bikes and contributes to a broader goal aimed at putting one million e-bikes back on the road by 2030.

A Partnership for Sustainability

Maxime Renson, General Manager of Upway USA, emphasized the collaboration with Aventon as a testament to their commitment to sustainable mobility. Renson stated, "Partnering with Aventon, the leader in the U.S. e-bike market, underscores the strength and reliability of our service. Together, we're making safe, high-performance e-bikes accessible to riders nationwide, driving the transition towards more sustainable transport options."

Supporting Local Economies

The Aventon Re-Frame Program also acts as a crucial economic stimulus for local bike shops. By transforming the challenges they face into genuine opportunities, the program supports in-store traffic and encourages customers to explore additional products and services. This approach not only generates new sales but also promotes circular retail growth, making a positive impact on local economies.

Malte Homeyer, Global Brand Director at Aventon, expressed enthusiasm about making premium e-bikes more accessible than ever. He remarked, "This program ensures more riders can experience Aventon's outstanding design and performance, while providing our bikes a sustainable second life. It's beneficial for the environment, our customers aiming for an upgrade, and our Signature Dealers."

About Aventon and Upway

Aventon has established itself as the largest e-bike manufacturer in the U.S., with a focus on delivering high-performance e-bikes priced competitively for both commuters and recreational riders. Their extensive network of over 1,800 bike shops across the nation aims to make premium e-mobility easily accessible.

On the other hand, Upway, founded in 2021 in Paris, operates globally as a leader in professionally refurbished e-bikes. With operations in nine countries, Upway is dedicated to offering premium second-hand e-bikes to promote sustainable mobility. Since its inception, they have refurbished and sold over 100,000 e-bikes and aim to expand this number significantly by 2030.

With a commitment to trust strengthened by over $125 million in funding, Upway continues laying the groundwork for a circular economy within the e-bike market.

This partnership marks a crucial step towards a greener future for urban mobility, and with initiatives like the Aventon Re-Frame Program, e-bike ownership has never been more accessible or sustainable.