Dive into the Future of Consumer Insights
On October 8, 2025, Amana Co., Ltd., based in Shinagawa, Tokyo, will host a webinar titled
"Future Consumer Insights: Characteristics of Generations and Common Psychological Traits". As consumer awareness rapidly evolves, it raises an essential question for businesses: How should they capture the needs of the next generation?
This seminar will feature
Riku Akimoto, the Country Manager of Stylus Japan, known for researching global market trends. He will delve into how different generations—from Gen Alpha to Baby Boomers—approach relationships, work, finance, health, and leisure.
Understanding Generational Perspectives
Akimoto’s insights will highlight unique generational perspectives and reveal
four underlying psychological traits that resonate across all age groups. This knowledge is invaluable for optimizing product development, communication strategies, and enhancing brand engagement. Participants will gain practical insights into adapting to shifts in the consumer lifecycle, equipping them to navigate the complexities of today's market landscape.
Who Should Attend?
The webinar is designed for:
- - Professionals in marketing, advertising, and public relations.
- - Individuals involved in new business development.
- - Anyone interested in learning about the latest consumer trends.
Event Details
- - Date: October 8, 2025
- - Time: 12:00 PM to 12:50 PM JST
- - Capacity: 100 participants
- - Cost: Free of charge
- - Registration URL: Register Here
- - Contact: For inquiries, please call 03-3740-4011 or email [email protected].
About Amana Co., Ltd.
Founded in 1979 as a photographic production company, Amana has expanded to become one of the largest visual production companies in Japan. The company specializes in producing visuals, including commercials, web videos, and CG works. With a wealth of creative resources and extensive knowledge gained from handling over 10,000 projects annually, Amana aims to transform communication creatively, ensuring clients' messages resonate effectively with their audiences.
Amana also provides unique solutions to elevate clients' communication strategies and promote digital transformation (DX). Their collaborative projects focus on enhancing organizational value while adapting to shifting consumer dynamics.
Company Overview
- - Representative: Takaaki Kaneko, President
- - Location: 2-2-43 Higashi Shinagawa, Shinagawa, Tokyo
- - Established: April 1979
- - Capital: 100 million yen
- - Employees: Approximately 430 (as of January 1, 2025)
- - Business Activities: Visual communication, brand design, content marketing, production, and various promotional strategies.
- - Website: Amana Official Site