#Japan #Nagoya #NFT #Sony Bank #Nakamura

Innovative Investment Venture in Candy

Sony Bank, a leading player in the banking sector, is officially launching a new crowdfunding initiative via its platform, Sony Bank GATE, starting on August 26, 2025. This fund aims to support Nakamura Co., Ltd., a stalwart in the Japanese confectionery industry, primarily recognized for its expertise in traditional sweets. The initiative not only promotes investment in unique candy products but also emphasizes societal contributions through innovation.

Founded in 1963 in Nagoya, Nakamura is already a renowned character in the candy manufacturing sector, known for its unique approach to creating personalized candies, which couples traditional methods with innovative branding. Specifically, the company has redefined traditional “Kumiame” (a historical Japanese candy) by offering companies the chance to customize it with their logos and messages. This personalized approach has proven successful, having catered to over 10,000 clients across various industries.

Bridging Tradition with Innovation

Through their specialized service called myame, Nakamura allows businesses to order these personalized candies as promotional items, turning them into effective communication tools. Their philosophy that candy serves as a medium of interaction has gained traction, showcasing how traditional confections can be modernized while maintaining cultural significance.

Nakamura’s ambitions don’t stop there; the company is set to launch Japan's first organic candy in 2024, aimed at reducing environmental impact and promoting sustainability. This new venture aligns with the growing global trend toward healthy and environmentally friendly products. By continuing to develop unique products and maintain traditional manufacturing techniques, Nakamura aims to elevate the value of candy-making into new dimensions.

Crowdfunding Details

Investors can participate in this crowdfunding project with an investment of 10,000 yen, aiming for a total capital raise of 10,000,000 yen. One of the highlights of this initiative is the exclusive “Thank You Candy NFT”, which will be available to all investors through Sony Bank CONNECT, marking the first-time integration of NFTs into this crowdfunding platform.

Upon investing, participants will receive a digital collectible — the Thank You Candy NFT. This unique NFT will be distributed via email around October 1, 2025, containing a serial code that investors can redeem on the SNFT platform, allowing them to enjoy further interactive experiences related to their investment. The redemption deadline for the NFT will be November 30, 2025.

Connecting Generations through Web3

Sony Bank CONNECT, the smart application designed for seamless connection to web3 entertainment experiences, will play a crucial role in this initiative. By integrating with SNFT — a marketplace for NFTs — the app provides users the ability to display and manage their digital collectibles. This connection enhances user experiences and diversifies the way traditional candies are appreciated in a digital landscape.

The significance of these developments lies not just in creating exceptionally delicious candies but also in establishing a bridge between tradition and modernity, appealing to both nostalgic consumers and forward-thinking investors. Sony Bank's endeavor to link investment opportunities with societal challenges is a noteworthy step toward contributing to a better and more sustainable future.

Through this crowdfunding campaign, both Sony Bank and Nakamura aim to pioneer a change in how we perceive candy and its role in our lives, ensuring that craftsmanship and social responsibility go hand in hand. Investors looking to join this unique journey can operate through the Sony Bank GATE, playing an essential role in redefining the confectionery landscape.