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Experience Time Travel with the New instax mini Evo Cinema

In an exciting announcement, Fujifilm has recently introduced a new hybrid instant camera, the instax mini Evo Cinema. Scheduled for release on January 30, 2026, this innovative device was unveiled through a captivating web video titled "instax mini Evo Cinema™でタイムスリップ" featuring popular actors Suzu Hirose and Ryusei Yokohama.

In the web video, Ryusei Yokohama showcases the camera's signature feature, the "ジダイヤル™" (Jidai Dial), which allows users to experience various era-inspired effects while capturing videos. The visual storytelling captures Suzu Hirose as she engages in this unique filming experience, creating the illusion of traveling back in time. Viewers will also witness how the camera allows for seamless sharing of memories by printing video data embedded with QR codes, enhancing the charm of the instax camera.

For those interested in watching the web video, it is available here: Watch the Video. Additionally, a dedicated website showcasing the duo's shared video captures can be found here.

About the instax mini Evo Cinema

The instax mini Evo Cinema is a new addition to the innovative Evo series of hybrid instant cameras, which allows users not only to capture still images but also to record videos. With its unique ability to convert recorded video data into QR codes that can be printed along with images, the mini Evo Cinema truly provides an interactive experience, allowing users to share videos directly with friends and family through instax prints.

One of the standout features of the mini Evo Cinema is its Jidai Dial, which offers 10 different era-specific effects that can each be adjusted through ten levels of intensity. This allows for a wide scope of creative expressions, enabling photographers to create visually stunning content that feels reminiscent of different historical periods. For instance, it includes an "1960" 8mm film camera effect among its offerings, allowing for a nostalgic touch in captured moments.

The camera design echoes Fujifilm's classic 8mm camera, the "フジカシングル-8", released in 1965, maintaining a vertically-held style that pays homage to the brand's rich history. With a dedicated smartphone app, users can edit and combine clips captured with the mini Evo Cinema for a personalized touch to their video creations. The device also features a direct print function, turning it into a smartphone printer, thus serving multiple purposes in one sleek device.

Fujifilm's Vision with instax

The instax™ brand has been a beloved instant photo system in Japan since its launch in 1998. Fujifilm has continuously embraced evolving technologies and trends, expanding its lineup to include products such as digital hybrid instant cameras and smartphone printers, diversifying the enjoyment of photography. Today, instax is recognized globally, available in over 100 countries and having sold over 100 million units worldwide.

In summary, the instax mini Evo Cinema is not just a camera—it's an experience that brings back the nostalgia of yesteryears while integrating modern technology. With the anticipation of its release, fans of instant photography can look forward to capturing and sharing their memories in wonderfully unique ways. Stay tuned for more updates and innovations from Fujifilm as they continue to push the boundaries of photography.

For inquiries regarding this launch, please contact: Fujifilm Holdings Corporation, Corporate Communications Department, Public Relations Group, Phone: 03-6271-2031.