Yokumoku Launches Automated Vending Machine at JR Hiratsuka Station

Yokumoku Brings Convenience to Sweet Treats at JR Hiratsuka Station

Yokumoku Co., Ltd., based in Chiyoda, Tokyo and led by CEO Takeshi Fujinawa, has introduced an innovative way to enjoy its popular snacks with the installation of a vending machine named "Itsudemo Yokumoku" at JR Hiratsuka Station. Set to start operations on January 27, 2026, the vending machine is strategically placed in the busy east ticket gate area of the station, catering to over 55,000 passengers daily.

The "Itsudemo Yokumoku" vending machine allows customers to purchase classic Yokumoku products outside regular store hours, enhancing convenience for busy commuters and travelers. This fifth installment of the vending machine initiative features a variety of sweets in cute, portion-sized packaging, perfect for gifts or personal treats. The lineup includes the "MY YOKUMOKU" series along with assorted gift sets that are suitable for sharing with friends, family, or colleagues.

A Unique Experience in a High-Traffic Location

JR Hiratsuka Station serves as a central hub in the Shonan area, frequented by a diverse demographic that includes commuters, shoppers, and students. The renewed area surrounding the station continues to develop, making it a vital part of daily life for local residents. The introduction of Yokumoku's vending machine provides a new opportunity for both existing fans and those unfamiliar with the brand to explore its delights.

Customers can enjoy delicious sweets for various occasions, whether it’s a post-work treat, a thoughtful gift, or a simple indulgence. With products available at varying price points, the vending machine aligns perfectly with the customer’s lifestyle, making sweet moments even more accessible.

Operational Details

- Location: JR Hiratsuka Station, in front of the East Ticket Gate.
- Launch Date: January 27, 2026, from 3:00 PM.
- Accessibility: Open for purchases from the first train to the last.
- Product Line-up: Includes four staple products and two exclusive items from the "MY YOKUMOKU" series, along with a vending machine-specific "Petit Gift Set."
- Payment Options: A wide range of cashless payment methods are accepted including PayPay, Rakuten Pay, iD, and various credit cards. Note that cash payments are not supported.

Looking Ahead

With this initiative, Yokumoku aims to continue expanding its unique offerings, adapting to modern consumer lifestyles. The automated vending machine is designed to enhance convenience while providing the well-loved taste of Yokumoku products. The company envisions creating a world filled with delicious treats and joyful experiences, aligned with the expectations of its customers.

For more information and shopping options, visit Yokumoku's official website and social media channels.