#China #construction machinery #XCMG #Xuzhou #International Festival

XCMG to Host the 7th International Customer Festival in 2025

XCMG Machinery, a global leader in construction machinery and equipment, is thrilled to announce that it will be hosting the 7th International Customer Festival from May 20 to 22, 2025, in Xuzhou, China. This landmark event, themed "Solid Innovation for Green Tomorrow," is expected to attract approximately 1,800 attendees from various corners of the world, including customers, partners, media representatives, and industry leaders, making it the most significant gathering in the festival's history.

Since its inception in 2019, the International Customer Festival has emerged as a premier platform to showcase cutting-edge innovations, foster international partnerships, and celebrate cultural exchanges. The upcoming edition aims to elevate this legacy by offering a dynamic lineup of activities that emphasize XCMG's leadership in green technology, digital transformation, and global collaboration.

Some of the highlights of this year’s festival will include:

Grand Opening Ceremony of the "Night of Machinery"

A visually stunning performance that merges engineering aesthetics with impressive artistry, set against a night sky to symbolize a future led by intelligent and sustainable machinery.

Showcase of Eco-Innovation

Live demonstrations featuring XCMG’s eco-friendly solutions, including low-consumption mining trucks used in Australia. Attendees will have the opportunity to engage in hands-on product simulations in real-life scenarios, underscoring XCMG’s commitment to reducing its carbon footprint.

Global Sports Carnival

This unique sports event will bring together customers and XCMG teams through friendly competitions, reinforcing camaraderie and healthy lifestyles.

Cultural Immersion Trips

Personalized itineraries that explore Xuzhou’s 2,000-year-old Han dynasty heritage alongside modern attractions, providing customers with an in-depth understanding of China's historical and technological landscape.

Eight Thematic Product Information Sessions

Interactive exhibitions featuring the latest advancements in smart construction, mining, and infrastructure development, supported by scenario-based marketing strategies.

For six consecutive years, the festival has bolstered XCMG’s globalization strategy, acting as a catalyst for cross-border trade and cultural diplomacy. Previous milestones include partnerships with industry giants such as Shell and record orders worth 3 billion CNY ($415 million) in 2024, along with hybrid events that connected physical and virtual audiences during the pandemic.

For more information, visit XCMG Global.


_This event serves as a testament to XCMG's commitment to innovation and sustainability in the construction industry, paving the way for a greener and more collaborative future._