#Germany #Ashland #Univar Solutions #Essen #Celulose Ethers

Univar Solutions and Ashland Join Forces in EMEA

In a noteworthy announcement from Essens, Germany, Univar Solutions B.V., a subsidiary of Univar Solutions LLC, has unveiled an exclusive distribution agreement with Ashland Inc. This partnership aims to significantly boost the availability of cellulose ethers within the food and beverage sector across EMEA. Beginning January 1, 2026, the collaboration is set to introduce a unique lineup of cellulose ethers, aimed at enhancing essential attributes like texture, stability, and manufacturing processes for food companies in the region.

Univar Solutions has established itself as a global provider of specialty ingredients and chemicals, riding the waves of innovation in the food and beverage industry. With rising consumer demands for functional ingredients, this partnership with Ashland, renowned for its specialty additives and cellulose ether derivatives, marks a strategic expansion that will see the introduction of products such as methylcellulose (MC), hydroxypropylmethylcellulose (HPMC), and ethylcellulose (EC).

Meeting Evolving Consumer Demands

The partnership comes at a pivotal time when consumers are increasingly leaning towards plant-based proteins and healthier food options. Aaron Lee, the global vice president of Health & Nutrition at Univar Solutions, expressed his excitement about the collaboration, noting that it positions both companies well to cater to this growing trend. Lee highlighted that Foodology by Univar Solutions is dedicated to assisting its clients in creating innovative and appealing food options, responding accurately to consumer preferences.

As food manufacturers look to create next-generation products, cellulose ethers have gained immense popularity for their varied roles in enhancing food quality. They are especially important in developing vegan foods, plant-based meats, and gluten-free items, which are increasingly becoming standards in modern food production.

Amplifying Support and Accessibility

This newly formed alliance aims to provide crucial support to food manufacturers by improving ingredient availability and delivery speeds while ensuring specialized expertise is at their fingertips. Alessandra Faccin Assis, Senior Vice President and General Manager for Life Sciences and Intermediates at Ashland, underscored that the synergy between Ashland’s advanced ingredient portfolio and Univar’s extensive distribution capabilities will drive notable enhancements in food innovation.

The reach of this partnership extends across key EMEA markets, including the UK, Ireland, France, and Germany effective by early 2026. Later, by March 2026, it will branch out into regions such as the UAE and Saudi Arabia, further demonstrating Univar’s commitment to meeting diverse regional demands with tailored solutions.

Innovation Backed by Expertise

With a robust background in food technology, Univar Solutions’ Foodology division leverages culinary science and advanced product development to help brands navigate the nuanced landscape of consumer preferences. The partnership intends to leverage Foodology's technical prowess and leading-edge test facilities, including a flagship kitchen located in Essen, to create new, innovative product offerings that resonate with modern consumers.

As they move forward, both companies are committed to not just enhancing product performance but also ensuring that they meet the increasing expectations surrounding health, convenience, and sustainability within the food sector. The innovative, nutrition-focused solutions expected to emerge from this collaboration are poised to uphold the culinary experience while addressing global food challenges.

Looking Ahead

The partnership stands as a testament to Univar Solutions’ and Ashland’s dedication to fostering innovation in the food and beverage industry. As both companies work to meet the evolving tastes of consumers, they are laying a foundation that will enable ongoing collaboration and shared growth in the competitive landscape. This strategic alliance is anticipated to leave a significant impact on the market by making premium, functional ingredients more accessible to a wider range of food manufacturers across the EMEA region.

With Univar Solutions and Ashland steering industry innovation, the future of food is set to be more dynamic, inclusive, and sustainable, shaping the culinary landscape for years to come.