#Japan #SEO #Ahrefs #Otsu #BRAND SUMMIT

Ahrefs at BRAND SUMMIT 2025

Ahrefs, a prominent comprehensive marketing platform, has confirmed its participation in the prestigious BRAND SUMMIT 2025, set to take place from September 3rd to 5th at the Biwako Otsu Prince Hotel in Japan. This exclusive event gathers top-tier marketers and decision-makers to explore branding and marketing innovations.

Event Overview

• - Event Name: BRAND SUMMIT 2025
• - Date: September 3rd to 5th, 2025
• - Venue: Biwako Otsu Prince Hotel
• - Session Time: Day 3 (11:40 onwards) - Private Seminar #9
• - Theme: Adapting SEO Strategies in the AI Era with Ahrefs

The BRAND SUMMIT has a rich history spanning over 20 years and stands out as the leading invitation-only marketing conference in Japan. During this summit, leading brand managers and industry experts will converge to discuss ways to enhance brand value and foster marketing innovations.

This three-day event, structured as a retreat, facilitates collaboration among various stakeholders, including domestic and international companies, advertising agencies, media representatives, and digital solution partners, enabling them to share insights on the latest case studies and address common challenges. Participants will have the chance to build robust professional networks, enhancing business collaboration and partnerships post-summit, alongside opportunities for Japanese companies to globalize with the help of international speakers and partners.

Session Highlights

With the rapid rise of generative AI, the landscape of search and SEO strategies is transforming dramatically. Ahrefs will provide an insightful look into the decrease in traffic due to AI Overviews, equipping attendees with valuable perspectives to navigate current trends. The seminar will also delve into GEO and AIO analytical methods using Ahrefs, presenting practical and effective SEO strategies that businesses need to adopt immediately. Furthermore, the session will outline approaches for creating “AI-Approved Content” and discuss the pivotal role this will play in future SEO tactics.

About Ahrefs

Ahrefs, utilized by over 600,000 users worldwide and more than 3,000 companies in Japan, is not merely an SEO analysis tool but has evolved into a powerful “marketing platform,” supporting firms in increasing their search traffic, enhancing brand recognition, and boosting revenues.

The platform leverages its proprietary web crawler and extensive data centers to offer high-precision capabilities, such as:

• - SEO Analysis: Backlink analysis, keyword research, search rank tracking, competitive research, search intent analysis, and AI inspections.
• - LLMO/AI Overviews Analysis: Providing brand radar to optimize content for selection in the AI era.
• - AI Writing: Facilitating creation of AI-approved content with its unique AI scoring system.
• - Web Analytics: Supporting data-driven decision-making with traffic analysis and funnel visualization.
• - Social Media Posting Functions: Streamlining the process from article creation to SNS distribution.

Featured Speakers

The session will feature prominent speakers, including:

• - Tatsuya Umaya: Executive Officer, SEO Strategy Office at PLAN-B Marketing Partners, with 16 years of SEO experience.
• - Takafumi Kawaharada: Marketing Head at Ahrefs Pte. Ltd., overseeing Japan’s growth opportunities.

Company Background

PLAN-B Marketing Partners

Formed through a joint venture between PLAN-B, known for its SEO and web advertising expertise, and the ADK Group, a comprehensive advertising company with extensive experience. With 18 years of success in SEO consulting, PLAN-B is a Google Premier Partner and Yahoo! JAPAN Sales Partner, providing integrated digital marketing solutions to accelerate business growth.
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Ahrefs Pte. Ltd.

Founded in 2011 and based in Singapore, Ahrefs has expanded to serve over 600,000 worldwide and 3,000 companies in Japan, offering multi-lingual marketing platforms, including SEO, content marketing, competitive analysis, and more, while supporting global business growth through data-driven strategies.
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