CORONA's New Humidifier Ad Features Yoshio Kojima's Unique Water Character

CORONA Introduces New Humidifier Ad with Yoshio Kojima

CORONA, a renowned household appliance company based in Sanjo, Niigata Prefecture, is excited to announce that its new TV commercial for the HS Series hybrid humidifier, titled "Yoshio Water" will air nationwide from November 12. In this engaging advertisement, comedian Yoshio Kojima plays a unique character that personifies water, showcasing the product's innovative features, including the rotary humidifying filter and UV-C LED for hygienic moisture delivery.

This marks the second consecutive year for Kojima to represent CORONA, having previously starred in the ad campaign for the oil-less heater, Noil Heat. The commercial humorously depicts water being transformed into a charming character while illustrating how the humidifier keeps indoor air fresh and clean.

Behind the Scenes Insights

As part of the promotional activities surrounding the launch, an interview session was held with Kojima after the filming. He expressed his affection for humidifiers by saying, "They are like my partner!" This sentiment reflects how essential he finds these appliances in maintaining a comfortable atmosphere. The shoot coincided with an upcoming celebration, as Kojima’s birthday is on November 16, and the team surprised him with a special birthday cake. This act generated warm smiles and an inspiring conversation about his aspirations as he turns 45.

The Making of the Ad: Special Moments

During the filming, Kojima incorporated various emotional expressions into the iconic catchphrase "Weee!", demonstrating his comedic talent through a blend of nostalgic and contemporary styles. Collaborating closely with the director, he experimented with different tones of voice and angles for his poses, showcasing his creativity.

One particularly memorable scene involved Kojima acting while lying on a rotating platform, which was surprisingly powered by manual effort. Upon realizing this, he showed concern for the staff operating the machinery, using humor to ease the atmosphere on set. Initially displaying slight apprehension, he quickly adapted, showing enthusiasm as he engaged with the mechanical setup and the filming process.

Kojima's ability to maintain a cheerful demeanor is evident, revealing his excitement for the creative process. After wrapping up the shoot, he happily remarked about the unique challenge of performing his signature catchphrase while balancing on the motion platform.

Yoshio Kojima's Vision

In a personal reflection, Kojima spoke about his recent life changes, particularly the joys of parenting. His son, Opapimaru-kun, is growing rapidly, which he finds astonishing. He expressed how parenting has reshaped his work-life balance and highlighted the importance of cherishing family moments.

Kojima elaborated on his approach to staying healthy and fit, emphasizing the significance of physical activity and a balanced diet. He revealed his routines, including running to the filming locations and ensuring he maintains a youthful mindset.

As the ad showcases the HS Series humidifier's practical and stylish features, including its hygienic design and quiet operation, Kojima mentions his firm belief in creating a safe home environment for his child. This consideration guides his choices in household products, seeking out items that blend seamlessly into family life.

A Bright Future

Looking ahead, Kojima is committed to deepening his family ties while bolstering his professional pursuits. He envisions a future marked by dedication to both career and family life, navigating this balance as he approaches the next chapter of his life.

The new humidifier from CORONA serves beyond just functionality; it strives for an aesthetic that complements modern households, making it a great choice for families with children, just like Kojima's.

In summary, CORONA’s new commercial not only entertains but also communicates the importance of comfort in daily life, resonating well with viewers through humor and relatability.