US Wine Trade Alliance Advocates for Essential Wine Exemption in Trade Agreement

On July 28, 2025, the U.S. Wine Trade Alliance (USWTA) called on U.S. trade officials to ensure that wine is included in the exemption list of goods under the newly proposed transatlantic trade framework. Following recent discussions, it has become clear that while most European imports will be subject to a 15% tariff, certain strategic products may benefit from a zero-tariff approach. This development is critical, as the exclusion of wine from this arrangement could have severe ramifications for countless American businesses and the workforce reliant on the wine industry.

Ben Aneff, the president of the USWTA, expressed optimism stating, "This weekend's news is a step in the right direction. We find it encouraging that there appears to be an opportunity for wine to be included in the zero-for-zero exemption. It’s imperative that wine is prioritized when the final agreement is reached."

European Commission President Ursula von der Leyen reaffirmed this weekend that the outlined 15% tariff would broadly apply across numerous sectors. However, specific products intended for zero-tariff treatment include essential items such as aircraft, pharmaceutical generics, semiconductor equipment, and agricultural goods. Clarifications regarding product-specific exemptions, especially concerning wine and spirits, are expected in the weeks ahead.

Earlier this month, the USWTA collaborated with several key wine industry organizations including the Napa Valley Vintners, Wine Institute, and WineAmerica to lobby against including wine on the tariff list. In light of the recent announcements, these coalitions remain steadfast, advocating for the inclusion of wine in the final list of exempted goods and pushing for a long-term, tariff-free agreement that would benefit the U.S. economy.

Reflecting on the urgent need for a wine exemption, Aneff highlighted the detrimental impact recent tariff proposals have had on the industry, stating, "In May alone, the sharp decline in EU wine imports drained $479 million from U.S. businesses across distribution, retail, and hospitality sectors. Additionally, U.S. wine exports have declined by 41% year over year. This underscores the imperative for a comprehensive zero-for-zero agreement, as it is crucial to revive domestic producers and sustain the American jobs linked to a thriving open market for wine."

The U.S. has consistently benefitted from an economic surplus in the sale and import of European wines, with American companies—including importers, distributors, and restaurants—dominating market value capture. The continuation of this trade surplus has become essential for the livelihood of thousands of American workers and small businesses. Aneff noted, "A deal regarding wine would be a significant victory for wine producers and small businesses nationwide."

About the U.S. Wine Trade Alliance

The US Wine Trade Alliance (USWTA) champions the cause for zero tariffs on imported wines to the United States, representing all segments of the U.S. wine industry. Through coalition building, grassroots initiatives, and direct lobbying efforts, the USWTA brings together American importers, wholesalers, retailers, restaurants, and producers to establish a unified goal of achieving a zero-tariff policy on wine imports. This advocacy is not just pivotal for the industry's health, but it is critical for maintaining U.S. employment and fostering small businesses across the nation's states.