#Japan #Kyoto #Shift C #Kyoto Montsuki #KUROZOME

Shift C Introduces Sustainable Black Dyeing Service

On July 4th, a day celebrated in Japan as "Fashion Repair Day," Shift C, a sustainable fashion media by UPDATER, launched a new service titled "KUROZOME REWEAR FROM KYOTO" in collaboration with Kyoto Montsuki, a dyeing specialist with over 110 years of history.

This day aims to promote the culture of repairing and refurbishing clothing, shoes, and bags, extending their life and reducing waste. Despite this, approximately 506,000 tons of clothes in Japan are discarded every year, often due to fading, stains, or decreased wear. The day serves as a reminder to reconsider our relationship with clothing, advocating for the choices of "repair," "redye," or "wear again" before defaulting to tossing garments away.

Addressing the Problem

Shift C takes a proactive stance against clothing waste by encouraging readers to make sustainable choices. The platform provides valuable articles spotlighting various options to extend the life of garments. Moreover, the black dyeing service aims to rejuvenate worn-out clothes, allowing them to re-enter our wardrobes and wardrobes globally.

The three articles introduced on this occasion showcase:
1. The Art of Redyeing Clothes: Methods to revive faded pieces, including professional services and DIY solutions.
2. Darning for Sustainability: Techniques to mend clothing sustainably, transforming tears and frays into interesting features rather than blemishes.
3. Top 10 Sustainable Japanese Brands: Featuring ethical brands vetted by Shift C, highlighting those that align with sustainable values, such as Kyoto Montsuki.

Kyoto Montsuki’s Unique Black Dyeing Technique

Kyoto Montsuki has specialized exclusively in black dyeing, particularly for formal kimono since its establishment in 1915. The workshop has perfected a technique called "Deep Black Processing," which enhances the fabric's texture and depth of color, making it resistant to wear and fading. This service allows old garments to be beautifully restored, giving them a new life and preventing waste.

Service Details

• - Service Name: KUROZOME REWEAR FROM KYOTO
• - Launch Date: July 4, 2026
• - Application Method: Interested customers can sign up through the Shift C website. Once the application is submitted, a unique ID for shipping the garments will be provided. The dyed clothing is then sent back directly to the customer.

Promotional Campaign

To celebrate the launch, a limited-time offer will provide a 5% discount on the dyeing service until July 31, 2026, encouraging people to hold onto their beloved clothes and give them a second chance instead of discarding them.

Benefits of Repairing and Redyeing

According to Yuuko Urata, the editor-in-chief of Shift C, practicing sustainable fashion by prolonging the use of clothing is critical. It is estimated that extending the life of clothes by just one year could reduce national waste by around 50,000 tons. This initiative not only emphasizes the art of maintaining clothing but also fosters a community around ethical consumption and environmentally friendly practices.

About Shift C

Shift C is more than a media platform; it is a dedicated space to discover and celebrate sustainable fashion choices that resonate with individual styles and values. With over 6,000 brand data points from Good On You, it promotes awareness and understanding of ethical fashion, enabling consumers to make informed decisions when shopping.

In conclusion, by participating in the KUROZOME REWEAR initiative, consumers engage in sustainable practices that benefit both the environment and their sartorial enjoyment. Let's choose to wear, love, and cherish our clothes longer, keeping sustainability at the forefront of fashion choices.