Hisense Showcases the Power of AI at FIFA Club World Cup 2025™
In the vibrant atmosphere of the FIFA Club World Cup 2025™, Hisense, a global leader in consumer electronics and home appliances, is making a powerful statement with its slogan
“AI YOUR LIFE.” This bold message encapsulates the brand’s commitment to human-centric innovation through smart technology, aimed at enhancing everyday experiences.
At the core of Hisense's ecosystem is the
Hi-View AI Engine X, the company's most advanced artificial intelligence processor to date. Unlike typical processors, Hi-View AI Engine X is powered by deep neural networks, allowing it to learn and adapt much like the human brain. This remarkable technology optimizes picture and sound quality for a wide range of content, whether it's fast-paced sports, cinematic films, or immersive video games.
Innovating Television Experience
The AI revolution in television starts with the next-generation
ULED AI TVs, leveraging four key pillars:
- - AI Picture: Delivering realistic contrast, vibrant colors, and fluid motion.
- - AI Sound: Providing adaptive clarity and immersive acoustics for the most thrilling audio experience.
- - AI Scenario: Automatically adjusting modes for an enhanced viewing experience based on the content type..
- - AI Energy: Ensuring optimal performance with greater energy efficiency.
Together, these features offer viewers a smarter and more immersive way to enjoy every match, every goal, and every captivating moment on screen.
Beyond Entertainment: Smart Home Connectivity
Hisense's vision doesn't stop at the screen; the brand is also transforming home connectivity through
ConnectLife. This intelligent solution extends from AI-assisted kitchens to personalized laundry care—offering a seamless, scenario-based intelligence experience. For instance, the PureFlat Smart Series refrigerator, equipped with a 21-inch display, acts as a practical hub for effortlessly managing home devices.
For Hisense, whether it’s an electronic display or a kitchen appliance, the essence of these products centers on the home, where love and connection flourish. With the integration of AI technology, this belief evolves as devices become more intuitive, responsive, and emotionally engaging.
Inviting Everyone to Participate
As the global audience gathers to celebrate the top moments in football, Hisense encourages everyone to
“Own the Moment” through smart products that understand, adapt, and inspire. This blend of sports excitement and technological advancement creates a unique viewing experience, making every goal a moment worth remembering.
About Hisense
Established in 1969, Hisense has grown to become a leading global brand in home appliances and consumer electronics, present in over 160 countries. The brand specializes in delivering quality multimedia products, innovative appliances, and smart computing solutions. As ranked by Omdia, Hisense holds the second position worldwide in TV shipment volumes (2022-2024) and leads the global market for televisions over 100 inches (2023-Q1 2025). As the official partner of the FIFA Club World Cup 2025™, Hisense is committed to forging global sports partnerships to connect deeply with audiences worldwide.