#United States #Austin #AI Technology #Way #Experiential Ecosystem

Introduction to Way's Experiential Ecosystem

In a groundbreaking announcement, Way has unveiled its new Experiential Ecosystem, a fully integrated platform designed to revolutionize how brands curate experiences, cultivate loyalty, and form partnerships. This comprehensive ecosystem leverages Artificial Intelligence to enhance experiential engagement, paving the way for brands to create more personalized and meaningful interactions with customers.

The Foundation of the Ecosystem

At the core of this new ecosystem is Way's leading-edge Core Platform, which offers brands the tools they need to initiate, market, and manage unique experiences throughout the customer journey. The Ecosystem introduces several innovative products, each aimed at improving the effectiveness of engagement and driving brand loyalty.

1. Curation Lab

One of the standout features of this Ecosystem is the Curation Lab, a pioneering AI-powered experience curation technology. This lab empowers brands to merge their unique brand identity with tailored customer experiences using proprietary data from Way. The integration of AI ensures that every curated experience resonates well with target audiences, promoting higher engagement and retention rates.

2. Loyalty Sync

The introduction of Loyalty Sync offers brands a seamless connection between experiential offerings and loyalty programs on an enterprise level. In 2025, Way kick-started this feature by enhancing experiential loyalty programs for notable brands such as World of Hyatt and Alaska Air Group's Atmos Rewards Unlocked. This bridge allows customers to feel a stronger connection to brands through their loyalty initiatives.

3. Partner Exchange

Way's Partner Exchange establishes a global marketplace that allows consumer brands from various industries to collaborate and create co-branded experiences. Luxury brands such as Piaget and Kiton have already begun leveraging this platform to extend their reach and enhance their offerings through collaborative ventures.

Understanding Consumer Demand for Experiential Marketing

The rise in demand for experiential marketing has been evident, with experiential spending increasing by approximately 32% over the past five years. Way's Core Platform has been a crucial player in meeting this demand, enabling brands like Hyatt and Maybourne to consolidate their approach to experiential technology and strategy across their portfolios.

Today, brands are increasingly recognizing the importance of experiences as a fundamental aspect of their marketing strategy. Signature programs not only boost sales of core products but also foster brand differentiation, loyalty, and additional revenue streams.

As consumer behavior evolves, companies are seeking operational efficiencies in merchandising, managing ticketed events, curated experiences, and experiential resources. Such complexities underline the necessity for companies to modernize their experiential technology and strategy.

Way's Commitment to Experiential Engagement

Way's latest product launch reaffirms its commitment to providing brands with innovative solutions to maximize the potential of experiential marketing. The goal is to enable companies to derive genuine value from customer experiences and foster deeper connections through engagement.

About Way

Established in 2020, Way has swiftly become a leader in the realm of experiential marketing, aiming to unite software, artificial intelligence, and proprietary data to redefine consumer engagement with top brands. Originally designed to assist hospitality brands in incorporating experiences into their strategies, Way is now extending its services to a broader range of consumer sectors. The company, supported by over $22 million in funding, is headquartered in Austin, Texas, with branches in Paris, France.

To stay at the forefront of this competitive landscape, Way continues to innovate and adapt, ensuring that businesses can deliver transformative experiences that deepen connections with their audiences.