Chery Signs Partnership with 2025 Asian Youth Para Games, Embracing a Global Sports Vision

Chery's Passionate Commitment to Global Sports

On December 4, 2025, Chery Automobile Co., Ltd. held a ceremonial signing event with the organizing committee of the upcoming 2025 Asian Youth Para Games (AYPG) in Dubai. This significant collaboration positions Chery as the exclusive mobility partner for the games, reflecting the brand's aspiration to actively engage in the world of sports.

High-Profile Attendance

The signing ceremony was attended by notable figures including Zhu Shaodong, Executive Vice President of Chery International, Majid Rashed, President of the Asian Paralympic Committee, and Saeed Hareb, Secretary-General of the Dubai Sports Council. The presence of these key stakeholders highlights the importance of this partnership, with a focus on strengthening ties with organizations dedicated to the development of youth sports.

The Spirit of 'Born to Rise'

Aligned with the theme of the AYPG, "Born to Rise," this partnership emphasizes perseverance and determination—qualities that resonate deeply with Chery’s corporate philosophy. Zhu Shaodong expressed pride in Chery's journey, from its inception in 1997 to becoming a prominent player on the Fortune Global 500 list, and its commitment to supporting young athletes as they strive for excellence.

Previous Initiatives Lay the Groundwork

Chery's prior endeavors in supporting Asian Paralympic initiatives, such as sponsoring the Children's Paralympic Games in Kazakhstan, have set a strong foundation for this collaboration. The company is committed to enhancing its support for budding athletes, ensuring they have the resources and environment to thrive in competitive sports.

Technological Ingenuity Meets Athlete Support

Chery's technological expertise and global research capabilities will not only foster product innovation but also drive solutions that benefit training and event organization. The aim is to provide athletes with robust platforms conducive to achieving their goals. By integrating its operational principles with a commitment to environmental, social, and governance (ESG) standards, Chery seeks to elevate both its business growth and societal value through partnerships with international organizations like the International Union for Conservation of Nature and UNICEF.

Building a Specialized Team for AYPG 2025

To ensure the success of this partnership, Chery has established a specialized team focused on coordinating resources for the AYPG. With the event on the horizon, this team is dedicated to backing every athlete with technological support and a shared sense of responsibility. The mantra, "Together with CHERY, Born to Rise!" encapsulates the collective mission of facilitating growth and success among young athletes.

In conclusion, Chery’s collaboration with the 2025 Asian Youth Para Games not only manifests its commitment to the sports community but also underscores its dedication to driving innovation while supporting social good. As the games approach, excitement builds around the positive impact this partnership will have on the athletes and the overarching spirit of the event.