Vital Proteins Rejoins US Open as Official Collagen Partner with Exciting Fan Engagements
Vital Proteins, the leading brand in collagen products, is thrilled to announce its return for 2026 as the Official Collagen Partner of the US Open and Presenting Sponsor of the Mixed Doubles Championship. The rich heritage of tennis resonates through the lines of Flushing Meadows, and with this partnership, Vital Proteins aims to add a new dimension of excitement and wellness to the event.
As the tournament unfolds, fans will have the unique opportunity to engage in a high-stakes sweepstakes linked to the fun-filled and nail-biting moments of the final-set tiebreaks. Starting this August, viewers will be able to participate in the Final-Set Tiebreak sweepstakes, which will offer substantial rewards in collagen peptides, directly connecting the intense moments in tennis to health-focused benefits for participants.
The stakes couldn’t be higher: if any Main Draw Singles match triggers a final set tiebreak in the quarterfinals or later, Vital Proteins will reward lucky entrants with more than $250,000 worth of prizes, which includes vital collagen products that bolster skin, hair, nails, bones, and joints. But that’s not all! Winners will also have a chance to secure grand prizes: an unrivaled US Open experience, complete with helicopter transport to the finals and a $15,000 wellness investment aimed at supporting long-term health habits.
In a twist of strategy, Vital Proteins welcomes tennis star Jessica Pegula as their wellness ambassador. Pegula, a familiar face on the professional tennis circuit and an avid user of Vital Proteins, will open the door to an exclusive look into her rigorous training schedule, emphasizing the importance of wellness in her preparation. Through social media and special VIP experiences, fans will be able to glimpse her daily routine, illustrating how collagen peptides support her journey to peak performance, balancing the physical and mental demands of the sport.
The partnership will also manifest through several engaging activities at the event. The Collagen Court Challenge promises to draw crowds as fans attempt to showcase their reflexes and skills in lively challenges designed to win Vital Proteins products and take memorable photos. For avid fans attending during Fan Week, an expanded offering of experiences awaits, including chances to snag seat upgrades and exclusive giveaways.
At the heart of this multifaceted interaction lies a commitment to wellness—both for the athletes on the court and the fans cheering them on. Vital Proteins is dedicated to showing how a focus on health can elevate the sports experience, enriching lives even beyond athletic competitions. Meanwhile, the presentation of Vital Proteins signage and branded moments throughout the venue will continually remind attendees of the links between sport, wellness, and community.
Notable specifics of the event include an immersive brand experience designed to integrate collagen discussions into the tournament's energetic atmosphere. Vital Proteins will not only boost player performance levels but also reinforce the potential for fans engaging with their products to improve their health outcomes.
Bottom line? This partnership isn't just about collagen; it's a celebration of sport and wellness that invites fans to embrace healthier lifestyles while enjoying world-class athleticism. As the US Open kicks off, all eyes will be on the court—where every serve, rally, and match point can mean the world to the athletes and every heartbeat will resonate with the exhilarating pressure of competitive play.
Fans seeking to take part in the Final-Set Tiebreak sweepstakes can access participation through vitalproteins.com/final-set-tiebreak from August 17 until September 13, or until the first qualifying tiebreak arises during the quarter-finals or later. This bridge between fan engagement and wellness offers a remarkable way for audiences to not only watch but engage actively in the unfolding drama of the event.
The Mixed Doubles Championship, sponsored by Vital Proteins, will occur from August 24-26 at the USTA Billie Jean King National Tennis Center. Single and double tournament matches run from August 30 to September 13. Don’t miss your chance to join in on health and excitement at this one-of-a-kind championship event!