#Japan #Tokyo #Lifestyle #Kinto #Futo

KINTO's New Fabrics Brand: Futo

KINTO, a company specializing in lifestyle products, has recently unveiled its new fabric brand, Futo. Rooted in the concept of “fabric for use,” Futo offers items designed to integrate seamlessly into daily life. The launch is available through the KINTO online store and the KINTO REC STORE Tokyo, with further distribution plans for specialized stores across Japan and selected locations in North America and Europe.

Conceptual Foundation of Futo

The essence of Futo is captured in its belief that a harmonious balance between usability and aesthetic appeal leads to items that are cherished and used for years to come. Futo aims to present the value of “attachment” not only through utensils and tools but also across a broader range of life scenarios. This vision has guided KINTO towards the use of fabric as a medium that softens and adapts over time, paralleling the relationships we build with our belongings. The Futo collection is designed to gently accompany us in our everyday lives, providing comfort and encouragement through thoughtfully crafted textile products.

Product Philosophy Inspired by Craftsmanship

Futo promises to bring forth items that stem from intimate encounters with fabric. Each product embodies the craftsmanship and traditional techniques of artisans. The development journey revolves around engaging with regions known for their textile production, accentuating high-quality materials that are both comfortable and sustainably produced. The ethos of Futo centers around creating textiles that resonate with natural rhythms and are pleasing to both the user and the environment.

As Futo articulates, “Fabrics gain character and charm with use, ultimately becoming staples in our lives.” The collection features an array of textiles that exemplify the core philosophy of “practical fabric.”

Noteworthy Collection Highlights

The Futo collection debuts with four distinct types of fabric derived from specific regions, showcasing artisanal craftsmanship.

1. Wakayama’s Knitted Cotton Jersey
Crafted using traditional circular knitting machines, this fabric exhibits unparalleled softness and flexibility with every touch. FUTO Long Sleeve T-Shirt – Available in white, brown, and black for ¥16,500 (tax included).

2. Hamamatsu’s High-Density Cotton
This fabric, produced using old shuttle looms, is both robust and airy. It represents the deep-rooted textile tradition of the area. Items include:
- FUTO Half Apron ¥13,200
- FUTO Full Apron ¥15,400
- FUTO Hat ¥13,200
- FUTO Cap ¥9,900
Available in light gray, brown, black, and khaki.

3. Mumbai’s Linen Fabrics
Meticulously handcrafted in India, these linen materials become more refined with each use. Notable products include aprons and kitchen accessories:
- FUTO Full Apron ¥13,200
- FUTO Kitchen Towels from ¥3,080
- FUTO Bread Bags starting from ¥3,960.
Available in white, natural, and charcoal.

4. Nagano’s Whole Garment Knit
Using seamless knitting technology, this fabric is both lightweight and durable. Products include bags priced between ¥2,750 and ¥7,150.

Ongoing Momentum with Brand Launch Events

To celebrate the launch of Futo, KINTO is hosting a Futo Launch Event at the KINTO REC STORE Tokyo, from October 3 to November 6, 2025. The event allows customers to experience Futo's unique offerings firsthand.

About KINTO

Founded in 1972 in Hikone, Shiga Prefecture, KINTO emphasizes the harmony of comfort and design in its lifestyle products. It began exporting internationally in 2010 and has since expanded with stores in Europe and the USA. The company's dedication to crafting quality lifestyle items continues to flourish, blending traditional craftsmanship with modern aesthetics. You can explore KINTO’s dedicated website at KINTO Official Site for more information and to browse the new Futo collection.