#Japan #Tokyo #White Peach #Meiji Bulgaria #SWEET STEADY

The Launch of Meiji Bulgaria Yogurt's First Flavor

On January 13, 2026, Meiji Co., Ltd. is set to introduce a delightful new flavor to its yogurt lineup: the "Meiji Bulgaria Yogurt Ajiwai Hojun White Peach Confiture." This innovative product aims to blend the creamy richness of yogurt with the elegant fragrance and sweetness of white peach confiture, offering a dessert experience that doesn't compromise healthy eating.

A Unique Yogurt Experience

This new yogurt variant boasts a rich and satisfying dairy base, which is enhanced by the luxurious flavors of white peach confiture. The combination allows consumers to indulge in a guilt-free dessert that captures the essence of summer peaches. The yogurt comes in a convenient 110g package, retailing at a suggested price of 176 yen (including tax).

The White Peach Confiture does not just add flavor; it exemplifies the product's uniqueness by encapsulating the true taste of peaches through a quick heating process that retains the fruit's integrity. This ensures that every spoonful bursts with the sweet, delicate notes of ripe peaches, making it a perfect treat for anyone looking to satisfy their sweet tooth with something healthier.

Customer Feedback and Expectations

The “Meiji Bulgaria Yogurt Ajiwai Hojun” series launched in January 2025 has already received overwhelming positive feedback from customers, who praise its "luxurious taste," ability to be enjoyed as a dessert without guilt, and the high satisfaction they've experienced upon finishing their portions. The introduction of white peach as the series' first flavor is a strategic choice, as peaches rank among the most popular fruits after berries, expected to appeal widely to yogurt aficionados and casual snackers alike.

Expanding the Universe of Yogurt

Through this new offering, Meiji aims to expand the delicious and enjoyable world of yogurt while supporting customers' healthy eating habits. The brand remains committed to innovating and introducing products that not only taste great but also align with health-conscious lifestyles.

Celebrate with SWEET STEADY

In celebration of the product launch, Meiji is initiating a TikTok campaign featuring the popular seven-member idol group "SWEET STEADY," which has captured the attention of younger audiences. Fans are invited to participate by following the official Meiji Bulgaria Yogurt TikTok account and commenting on the campaign videos. Those who engage will have a chance to win exclusive SWEEET STEADY merchandise, including original smartphone sticker sets.

Campaign Details:

• - Duration: January 23, 2026, to January 30, 2026
• - Prizes: 100 participants will receive a sticker set featuring the members of SWEET STEADY.

This is a fantastic opportunity for fans to engage with the brand and enjoy a unique yogurt flavor while celebrating the launch with a dynamic musical touch. Meiji Bulgaria Yogurt is ready to provide an extraordinary yogurt experience with its innovative flavors and engaging marketing strategies.

In conclusion, Meiji's introduction of the White Peach Confiture Yogurt marks a significant milestone for the company and the yogurt industry, setting the stage for entertaining tastes and consumer engagement. Don't miss the chance to be part of this delicious journey!