#United States #Subaru #Camden #Jim Pernas #Todd Lawrence

Subaru Leadership Transition: A New Era Begins

Subaru of America, Inc. has recently unveiled prominent leadership changes that are set to reinforce its commitment to enhancing the ownership experience. As the company announces the retirement of Jim Pernas, the Vice President of Fixed Operations, it concurrently elevates Todd Lawrence to Vice President of Loyalty and Aftersales. This transition marks a significant moment for Subaru, reflecting its strategic focus on customer relationships and loyalty.

Jim Pernas: A Legacy of Leadership

Jim Pernas, who has dedicated nearly four decades of his career to Subaru, will retire in July 2026. Pernas' journey began almost 40 years ago, during which he served in multiple leadership roles across the country. His extensive experience and commitment played a critical role in strengthening Subaru's retailer network and expanding its aftersales business. Known for his exemplary leadership, Pernas has been a trusted mentor and resource for many of his colleagues during his tenure. Jeff Walters, President and COO of Subaru of America, emphasized the value of Pernas’ contributions, stating that his leadership has fundamentally shaped the path for Subaru's success.

Todd Lawrence: Embracing New Roles

Succeeding Pernas is Todd Lawrence, who is set to lead Subaru's newly formed Loyalty and Aftersales Department. Lawrence has been with Subaru since 1999, amassing a wealth of experience through various roles both in the United States and Japan. His new role signifies Subaru's growing emphasis on improving customer loyalty and satisfaction, particularly in aftersales. The department's renaming underscores the company's commitment to enhancing the experience of Subaru owners.

Lawrence’s focus will include enhancing service quality, fostering future-purchase loyalty, and boosting parts and accessory sales. This aligns closely with Subaru's nationally recognized owner loyalty program, which aims to create lasting relationships with customers.

A Commitment to Community and Environment

Subaru of America is distinguished not only by its innovative vehicle offerings but also by its dedication to corporate social responsibility. Celebrated as a zero-landfill office based in Camden, New Jersey, Subaru prides itself on sustainability and environmental stewardship. The company operates under the Subaru Love Promise, which reflects its mission to show love and respect to its customers, communities, and environment. Subaru's plants aim for a zero-landfill status, and the Subaru of Indiana Automotive, Inc. is recognized as a backyard wildlife habitat by the National Wildlife Federation.

For the past two decades, Subaru and its foundation have significantly contributed to various charitable causes, donating over $300 million and offering nearly 88,000 hours of volunteer work. This impressive track record illustrates Subaru's belief that it is not only essential to produce quality vehicles but also to make a positive impact on the world.

Looking Ahead

As Jim Pernas steps away from his vital role, his legacy will undoubtedly leave a mark on the company and motivate employees to continue upholding the values the Subaru brand represents. With Todd Lawrence taking the helm of a critical department aimed at enhancing owner loyalty, Subaru is poised to navigate its future with confidence and dedication to its customers.

In summary, these leadership changes herald a new chapter for Subaru of America, emphasizing the company's unwavering commitment to excellence in customer experience, community engagement, and sustainable practices. With its forward-thinking approach, Subaru is set to maintain its reputation as more than just a car company, but as a brand that truly cares about people and the environment.