#Japan #Tokyo #sunglasses #Zoff #Personal Color

Zoff Unveils New Sunglasses Tailored to Your Unique Style

The popular eyewear brand Zoff, operated by Intermestic Co., is set to launch a groundbreaking collection of sunglasses on June 5, 2026. This exciting release promises to help individuals discover their ideal sunglasses through a logical approach based on personal color and face shape.

This innovative collection, titled "Sunglasses Chosen by Personal Color," features 24 distinct designs. Each piece is crafted to enhance the wearer's unique features, considering elements such as skin tone, eye color, and hair shade. Zoff's sunglasses are designed in two classic shapes: Boston and Wellington, ensuring that every wearer can find a frame that compliments their facial structure. By selecting the right frame and lens color, wearers can achieve a brighter complexion and a refined appearance, while also diminishing the visibility of dark circles and dullness. The collection is more than just eyewear; it’s an accessory that elevates everyday style and confidence.

A 2025 survey conducted by Zoff revealed that a significant number of women, specifically 1,296 out of 3,698 respondents, expressed a desire to wear sunglasses but felt unable to do so. The main reasons for this hesitance were attributed to lack of familiarity with sunglasses (34%) and uncertainty about which styles would suit them (30%). This insight highlights a psychological barrier that inhibits many from embracing sunglasses as a staple in their wardrobes. Zoff aims to break down these barriers by offering a carefully curated selection that makes it easy for anyone to find the right pair.

Under the expert supervision of the consulting firm Mimasu, which specializes in personal color analysis, the lineup is thoughtfully created to ensure compatibility with various skin tones and overall impressions. Zoff has also been proactive in developing an online feature that allows users to undergo a personal color diagnosis. By answering a series of straightforward questions, customers can swiftly identify their color type that best complements their natural features. Based on these results, the platform suggests ideal sunglasses, enabling users to intuitively select frames and lens colors that minimize the confusion often associated with finding suitable sunglasses.

Collection Overview

• - Product Name: Sunglasses Chosen by Personal Color
• - Types & Prices: There are six styles for each of the four personal color types—Spring, Summer, Autumn, and Winter—totaling 24 varied options, each priced at ¥9,900. Prescription lens upgrades are available starting from ¥4,400.
• - Release Date: June 5, 2026
• - Availability: You can find this exclusive collection at various outlets including Zoff's official online store, Zoff's Rakuten Shop, ZOZOTOWN Store, Ayumi Store, Amazon Store, and the ST Store.

Product Breakdown by Type

1. Spring Type: Features a yellow undertone, radiating a bright and lively aura with vivid, clear colors reminiscent of spring flowers.
Recommended sunglasses for the Spring Type are light, warm shades that enhance a vibrant and healthy look. Suitable for long and round face shapes.

2. Summer Type: This features a blue undertone, exuding a soft and elegant vibe with muted pastels that evoke the tranquility of hydrangeas in bloom.
Light and smoky hues resonate well, offering a gentle and refreshing aesthetic, ideal for both long and round faces.

3. Autumn Type: Known for its yellow undertone, the Autumn Type projects a sophisticated and mature style, similarly to the rich hues of autumn leaves.
Deep, warm browns contribute to an elegant silhouette, accentuating natural contours. Ideal for both face shapes.

4. Winter Type: Characterized by its blue undertone, it presents a stylish image with bold and vivid colors, stark contrasts, and attention-grabbing patterns.
This type synergizes well with striking and unique sunglasses, offering a sharp impression for a more defined face structure.

Expert Oversight

The development of this innovative collection is under the guidance of Mimasu Fashion Consulting Room, leading the way in fashion consulting, focusing on corporate services, seminars, and e-commerce guidance. They have an extensive track record with prominent apparel brands and shopping complexes.

Customer Inquiry

For consumer inquiries, contact Zoff Customer Support at 0120-013-883 (Weekdays from 11 AM to 6 PM). For online store inquiries, reach Zoff Online Store at 0120-013-505 (Weekdays from 11 AM to 6 PM).

For those ready to elevate their eyewear game, Zoff's latest collection offers a simple yet effective approach to selecting the perfect sunglasses. With personalized service at its core, Zoff continues to redefine the sunglass shopping experience.