#Japan #Tokyo #Meiji #Miramaru #Membership ID

Meiji's Membership Program Reaches New Milestone

Meiji Co., Ltd, led by President Bunjiro Yao, is excited to announce that its member service, the Meiji Membership ID, has surpassed the impressive milestone of 100,000 registered members. This innovative membership program, which officially launched in January 2025, aims to enhance customer engagement by offering valuable services and exciting benefits.

About the Meiji Membership ID

The Meiji Membership ID allows users to enjoy a variety of exclusive services and campaigns through a unified ID in the official Meiji app. By enrolling in the program, members can earn unique “Meiji Points,” which can be redeemed for coupons and special offers on Meiji products. The program includes numerous member-only campaigns that provide additional opportunities for customers to benefit from their membership.

Rising Membership Numbers

The rapid growth in the number of members can be attributed to successful campaigns such as the “New Registration Campaign” launched in January 2025, and the “Shiny Pure Gold Apollo Lucky Draw Campaign” conducted in June 2025. These initiatives exceeded expectations, resulting in a significant influx of registrations. With a goal to reach 150,000 members by Spring 2026, the current membership count as of September 1, 2025, stands at 130,000, reflecting a positive trend.

Future Developments and Goals

The increase in membership has strengthened Meiji's ability to connect with more customers. In the coming months, the company plans to further enhance the service by incorporating member feedback into their offerings. This involves using digital services centered around the app to clearly deliver products and services to customers.

Meiji aims to propose a wider range of solutions that align with customers' health challenges and life stages. This strategy includes integrating various campaigns, points, and coupons that can provide tangible benefits to members. There will be additional campaigns specifically targeting members, and a broader array of options for redeeming Meiji Points is planned. Moreover, enhancements to the member-exclusive platform “Miramaru” are in the works, allowing users to test new Meiji products before they hit the market.

More About Miramaru

Miramaru is a platform designed to allow users to try new products undergoing testing. Participants can provide feedback through surveys and interviews, which Meiji will utilize to enhance its products and services. This co-creative e-commerce platform fosters collaboration between users and the company.
Explore Miramaru

Celebrate the 100,000 Member Milestone with a Special Campaign

To commemorate reaching 100,000 members and to encourage more sign-ups, Meiji is hosting a special campaign. Interested participants can enter through the campaign site, with an array of exciting prizes up for grabs.

Campaign Details

• - Name: Meiji Membership ID 100,000 Member Commemoration Campaign
• - Entry Period: September 1, 2025 – September 30, 2025

Prizes:

1. Grand Prize: Platinum Ingots and Product Gift Set (worth approximately $10,000) – 3 winners
2. Second Prize: Product Gift Set (worth approximately $10,000) – 20 winners
3. Third Prize: 200 Meiji Points – 10,000 winners
4. Participation Prize: 10 Meiji Points – all entrants

Campaign Site: Join the Campaign

As Meiji continues to expand its membership base, it is committed to enhancing its marketing strategies and delivering ongoing health value to its customers.