#Japan #Advertising #Ota #KASHIKA #Pro AI

Revolutionizing Advertising with Pro AI

KASHIKA, based in Ota, Tokyo, has launched an exciting new feature, Pro AI, as part of its leading video advertising analysis tool, Video Advertising Analysis Pro. This groundbreaking service leverages artificial intelligence to generate high-quality video and banner advertisements swiftly and effortlessly, reducing the time and costs typically associated with creative production. For advertisers and marketers, this means a shift in focus towards more strategic initiatives, potentially changing the landscape of ad creation in an ever-growing digital market.

The Challenge in Creative Production

The digital advertising space is rapidly expanding, yet those involved in ad production face significant hurdles. Advertisers often grapple with a trifecta of challenges: time constraints, rising costs, and the constant search for fresh ideas. As deadlines loom, tasks pile up, creating a stressful environment that can detract from more analytical and strategic work.

Endless Production and Time Pressure

As the month draws to a close, many marketing professionals find themselves scrambling to prepare banners and video materials for upcoming campaigns. Unexpected requests frequently lead to late nights and mounting stress. The burden of creative production not only consumes resources but also hinders the ability to analyze and develop marketing strategies effectively.

Escalating Costs and Quality Variability

Outsourcing production to freelancers or agencies can lead to inflated costs, especially for video content, where prices per piece can be substantial. Given these pressures, finding a balance between maintaining quality and managing expenses becomes quite challenging, often resulting in creative teams feeling stuck without a clear pathway forward.

Stagnation of Ideas and Lack of Winning Patterns

Amidst these pressures, marketers often find themselves producing materials that lack originality, inadvertently mimicking competitors. They struggle to identify what resonates with their audience, leading to creative burnout and diminished motivation. This cycle of uncertainty around effective advertising materials highlights the disconnected approach to ad production in today’s market.

The Solution: AI-Powered Creativity

KASHIKA has identified that merging data-driven insights with AI technology is crucial for resolving these issues. Pro AI combines the vast database of advertising data from Video Advertising Analysis Pro with cutting-edge AI capabilities to facilitate the seamless generation of compelling advertising materials.

Features of Pro AI

Pro AI allows easy generation of video and banner ads directly through the Video Advertising Analysis Pro tool. Users no longer need to input complex prompts; instead, simple navigational steps initiate the creation process.

Selection from Multiple Advanced AI Models

Pro AI incorporates a variety of sophisticated AI models, including KASHIKA's proprietary dpro-image-1, Google's Veo, OpenAI’s GPT, and more. This diversity enables users to select the ideal model for their desired content, ensuring a wide range of creative styles in their advertising materials.

Pre-Configured Prompts for Effortless Output

Understanding that crafting prompts can be daunting, Pro AI offers a set of proven advertising configurations drawn from successful campaign data. Users can select from these templates to generate ads efficiently based on tested principles.

Risk-Free Engagement with Freemium Access

With a freemium model, users can experience the product at no cost by generating a limited number of materials initially. Following this trial, accessing fully-fledged features costs a competitive 20,000 yen (approx. 200 USD) monthly, offering an economical pathway toward high-quality advertisement production.

Real-World Applications

• - E-commerce / D2C Businesses: Generate a host of promotional videos and banners, experimenting with different creative angles through A/B testing to optimize CPA.
• - App Developers: Create multiple short videos showcasing app features, exploring which creative forms yield the highest installation rates via social media.
• - Ad Agencies and Production Companies: Efficiently produce client proposal mock-ups and real advertisement materials, significantly enhancing both the quality and quantity of outputs.

Future Prospects

Looking ahead, KASHIKA plans to expand the range of AI models alongside developing functionalities that automatically analyze and feedback on the performance of generated ads. The goal is to evolve Pro AI from merely a generation tool into a comprehensive platform linking analysis, creation, performance measurement, and optimization for a cohesive advertising workflow. This ambitious vision aims to accelerate marketing activities for businesses of all sizes.

For more information and to explore a free trial, visit: KASHIKA