#Japan #Kyoto #Wacoal #SCANBE #Body Balance

SCANBE Unveils New Paid Service: Body Balance Analysis

Wacoal Corporation, headquartered in Kyoto, has recently introduced an innovative paid service called the Body Balance Analysis, available across its prominent stores starting June 17, 2025. This new feature aims to educate users about their bodily posture levels, including conditions like 'smartphone neck' and 'slouching', while providing effective techniques to improve balance through personal experiences.

The Body Balance Analysis service utilizes advanced 3D body scanning technology to provide users with a comprehensive view of their physical condition. With a quick three-second scan, users can obtain a detailed 3D representation of their body along with measurements from 20 key points, including their appropriate undergarment sizes. This service comes as an extension of the original SCANBE service, which has already gained immense popularity with over 300,000 participants reported by May 2025.

Features of the Body Balance Analysis Service

The analysis begins with a 3D scan that delivers valuable insights into users' posture and balance types based on various animal motifs. The service categorizes posture into levels related to bad habits such as 'smartphone neck' and provides a selection of six unique balance types, allowing users to identify their specific challenges and tendencies.

After the initial assessment, participants engage in a 'Balance Challenge'. This interactive activity allows users to actively move their bodies to discover crucial balancing tips, promoting an engaging and entertaining learning experience. Following the challenge, users can once again undergo scanning to compare their body data before and after the activity, akin to a gamified experience where they can visually observe their progress.

Positive Feedback from Test Participants

A recent monitor survey yielded an impressive average satisfaction rating of 4.3 out of 5 from early testers. Many cited the convenience and ability to see their posture from an objective standpoint as key benefits. Comments included feedback like, 'I loved how easy it was to experience; it was great to see my posture objectively,' and 'The before-and-after changes were clear and fascinating.' Such insights highlight the effectiveness and user-friendly nature of the service.

Priced at 2,000 yen (tax included), the Body Balance Analysis is partially reservation-based, allowing attendees to book in advance. For those interested in tracking their results digitally, integrating the service with the WACOAL CARNET app allows users to monitor their progress directly from their smartphones.

Development Insights

As interest in understanding personal health grows, Wacoal has turned its focus toward posture—an integral aspect of physical well-being. The initiative reflects ongoing research and technological advancements from the Wacoal Human Science Research and Development Center. As poor posture can lead to various health issues, including chronic pain, Wacoal is keen to address this concern, particularly among younger individuals who frequently use smartphones and may experience posture-related disturbances.

According to staff comments from the development team, improving one’s appearance doesn't solely rely on losing weight; often, merely being mindful of one’s posture can result in a significant change in perception. This motivated the creation of the Body Balance Analysis to help individuals recognize the transformative power of posture.

Conclusion and Future Implementation

The Body Balance Analysis service exemplifies Wacoal's commitment to promoting awareness of body health and balance. With an engaging and interactive platform backed by sophisticated technology, it encourages people to take control of their physical well-being in a fun, informative manner. Users can expect a 25-minute experience consisting of the scan, challenge, and analysis, all completed in a convenient self-service format, demonstrating Wacoal's innovative approach to personal health experiences. The Body Balance Analysis is now available at the SCANBE flagship store in Omokado, where further expansions to additional locations are anticipated.

For more information, visit SCANBE’s official page.