#Japan #Tokyo #Erewhon #Douzo #Taski

Douzo Launches Exclusive Knife Set at Erewhon

The Japanese company Douzo, based in Taito, Tokyo, has made headlines by becoming the first brand from Japan to launch a premium knife set exclusive to Erewhon, a high-end supermarket chain in California. This initiative aligns with Douzo's vision of supporting small and medium-sized enterprises in Japan to expand globally under the slogan, "Creating the future of the world through Japanese craftsmanship."

The Exclusive Knife Set

The first-of-its-kind Erewhon Premium Knife Set by Taski, Douzo’s own brand, is now available. Consisting of three beautifully crafted knives each marked with the Erewhon logo, this set retails for $648. Starting from late September, the knives went on display at Erewhon locations in Manhattan Beach, Calabasas, and Pasadena, with plans for further rollout to additional stores in the near future.

This knife set represents a significant fusion of traditional Japanese craftsmanship with contemporary design, emphasizing that Japanese artisanship is not only revered domestically but also recognized in international premium markets. Douzo is committed to showcasing the high-quality skills of Japanese craftsmen and small enterprises, further harnessing the potential of "Made in Japan" in the global arena.

Product Details

Product Name: Erewhon Premium Knife Set by Taski
Price: $648
Set Includes:

• - Nakiri Knife
• - Kiritsuke Knife
• - Kiritsuke Petty Knife

Taski's knives are meticulously crafted by seasoned artisans in Seki City, Gifu Prefecture, a region known for over 800 years of tradition in swordsmithing. This unique knife set beautifully combines exceptional cutting performance rooted in Japan’s environment and traditions with modern aesthetics that seamlessly fit Western kitchens, offering functionality, durability, and beauty.

About Erewhon

Erewhon, established in 1968, has become a trusted name among consumers focused on health and wellness. With 11 locations across Southern California, Erewhon is a B Corp certified and organic-certified upscale marketplace offering organic foods, functional nutrition, and premium products that cater to a conscious lifestyle.

Comments from Douzo's CEO

Tatsu Ueda, the CEO of Douzo, expressed, "The skills and passions possessed by Japanese artisans and small businesses are sure to receive recognition globally. The presence of Taski knives in Erewhon, one of the fastest-growing high-end organic supermarket chains, is proof of that. Douzo aims to create an environment where more artisans and businesses can challenge the world with passion and pride, fostering a hopeful future for the next generation of makers."

Douzo's Support for Global Expansion

Under the vision of "Creating the future of the world through Japanese craftsmanship," Douzo provides comprehensive support for domestic SMEs seeking to enter global markets. Key initiatives include:

• - Product planning and branding support
• - Development and execution of sales strategies for overseas markets
• - Utilizing local distribution networks for market expansion
• - Tailored marketing and PR activities for each market
• - Operation of its own brand, Taski

The successful launch of Taski in the United States is a result of this comprehensive support system, and Douzo intends to continue promoting Japan’s remarkable craftsmanship worldwide. Companies interested in overseas expansion are encouraged to contact Douzo through their website.

Company Overview

Company Name: Douzo Co., Ltd.
Website: douzo.jp
Established: January 10, 2019
CEO: Tatsu Ueda
Headquarters: 6-1-6-1005 Ueno, Taito, Tokyo
Business: Management of the brand "Taski," OEM and licensing sales, and supporting overseas expansion and entry into Japan.

Contact for Inquiries

Douzo Public Relations: Tsushi Hayashi
E-mail: [email protected]
Website: douzo.jp