#Japan #Tokyo #MitsubishiUFJ #SPOKES #BloomAct

Mitsubishi UFJ Research & Consulting Implements SPOKES to Transform Sales Operations

Mitsubishi UFJ Research & Consulting Corp. has taken a significant leap in enhancing their sales strategies by integrating the document video transformation service, SPOKES, developed by Bloom Act Inc. Based in Tsukuba, Ibaraki Prefecture, Bloom Act is led by CEO Shun Takano. This innovative service allows for the effortless creation of high-quality narrated videos by simply uploading paper documents, thereby streamlining the sales process.

Background of SPOKES Implementation

Mitsubishi UFJ Research & Consulting functions as a think tank and consulting firm under the Mitsubishi UFJ Financial Group umbrella. They provide a variety of services including policy research, macroeconomic studies, and comprehensive consulting, facilitating skill development through seminars and educational initiatives both domestically and internationally. Given the nature of their work, it is crucial for the Policy Research Division to effectively communicate key insights to numerous stakeholders while ensuring the dissemination of up-to-date information. Traditional methods of distributing paper documents and PDFs posed challenges related to comprehension tracking and timely updates.

To tackle these issues, SPOKES was introduced, offering a straightforward solution that requires no filming or recording. Users can generate high-quality narrated videos from PowerPoint presentations in under a minute. The resulting videos can be viewed across various devices including PCs, tablets, and smartphones without the need for any special applications.

Additionally, SPOKES offers the capability to create interactive videos, allowing viewers to select the segments they are interested in. This feature not only allows for effective engagement but also enables the company to track viewing logs, determining not just whether a video was watched, but which sections received the most attention. These capabilities led to the official adoption of the SPOKES service as a means to enhance information accuracy and improve sales efficiency.

Advantages of Using SPOKES

The ease of video creation is a standout benefit of SPOKES. Users can simply upload their PowerPoint materials to construct narrated videos without any technical expertise required for recording or editing. This significantly reduces the overheads associated with traditional video production, offering a timely and cost-effective way to disseminate information.

High-quality synthesized voiceovers further elevate the content of videos produced through SPOKES. The tool allows for precision adjustments of geographic terms and technical jargon, making it suitable for both internal and external communications.

Moreover, the interactive nature of SPOKES enables viewers to choose which topics or sections they want to engage with, facilitating a more personalized viewing experience. By integrating features such as surveys or quizzes, SPOKES transforms passive viewing into an interactive learning activity.

The service also provides analytics capabilities, allowing users to track when and how often videos are viewed, along with insights into which parts are receiving focused attention. This data can be invaluable in refining content and strategizing sales initiatives.

A Shift in Presentation Methods

The introduction of SPOKES marks a transition from traditional methods of presentations to a highly efficient and automated communication approach. No longer do companies need to solely rely on individuals presenting information through paper-based materials. Instead, the