#Japan #Tokyo #Canon #PIXUS #MeDekatsu

Celebrating Everyday Love Moments with Canon's New Initiative

Canon Marketing Japan, led by CEO Masachika Adachi, is excited to announce the launch of a new promotional campaign, "MeDekatsu," starting in June 2026. This initiative aims to embrace and cherish those fleeting moments of love that can be found in our daily lives. Through innovative uses of inkjet and mini photo printers, Canon is setting out to redefine our interactions with these intimate moments.

What is MeDekatsu?

Since the early 2000s, society has undergone a significant digital transformation, driven by the proliferation of the internet, smartphones, and advancements in communication infrastructure. However, a noticeable shift towards analog experiences has emerged, particularly among the digital-native generation. Trends like "oshi-katsu," where fans celebrate their favorites, are expanding beyond just idols and characters to encompass the unique aspects of daily life that each individual adores.

With digital documentation becoming the norm, many are discovering the value of analog experiences as a way to find meaning beyond simple records. The MeDekatsu initiative emphasizes that by printing, we can transform our cherished moments and personal favorites into tangible expressions. This movement encourages individuals to spotlight their "favorite" moments, reaffirming the importance of celebrating love in everyday experiences. The act of printing should not be seen merely as a chore; instead, it is an opportunity for personal enrichment and a moment of joy that fosters a deeper connection to our loved ones.

Canon aims to make MeDekatsu an inclusive activity that allows everyone to freely engage with their personal likes without limitations.

Key Activities under MeDekatsu

• - Website: Life Recipe by P-note

An online hub showcasing creative DIY ideas utilizing printers. A new category dedicated to MeDekatsu will feature information on printer usage, app recommendations, paper selection, and much more.

Life recipe by P-note Branding Page

• - Instagram Account: Life Recipe by P-note

With over 114,000 followers as of May 2026, this account shares easy-to-implement print ideas to enhance daily life. The campaign will utilize the hashtag #MeDekatsu to encourage users to share their experiences, thereby amplifying the initiative’s outreach.
Instagram

• - MeDekatsu Ambassador Project

Canon will select nine influencers from diverse lifestyle backgrounds to serve as MeDekatsu ambassadors. These ambassadors will consistently promote the joys of utilizing print as a tool for personal creativity and self-expression through their social media channels.

• - X Platform Revamp

Canon plans to revitalize its existing X account, transforming it into a MeDekatsu hub. This platform will provide event updates and helpful tips related to printing.

• - Printed Media: Square Photos

Canon will emphasize its square photo paper (89mm×89mm and 127mm×127mm) as a standard product for MeDekatsu activities. This effort includes proposing trendy decoration ideas that modernize photo printing experiences.

• - Event Participation

Canon will actively participate in key events such as the Bungu Joshi Expo (June 11-14, 2026) and the Oshi Katsu Expo (June 24-26, 2026). At both venues, Canon will host free printing experiences and offer products that support the MeDekatsu ethos.
- Bungu Joshi Expo: Event Page
- Oshi Katsu Expo: Event Page

About PIXUS Inkjet Printers

The PIXUS series offers high-quality inkjet printers tailored for both home and business use. Combining dye inks for photo printing with pigment inks for crisp text, the hybrid system ensures exceptional outputs. Canon provides a wide range of options to cater to diverse printing needs, from low-cost models to high-resolution versions with large-capacity tanks. Compatible with various media types, the PIXUS printers promise seamless connectivity to smartphones and an array of stylish photo products.

PIXUS Branding Page

For inquiries, feel free to contact Canon’s customer support: Support Center.