#Japan #Tokyo #Blankets #NOMADY #ChaiHane

Discover the NOMADY Blanket Series

ChaiHane, a fashion brand specializing in ethnic goods, has introduced an exciting new lineup of their popular NOMADY blanket series. Celebrating its fifth anniversary since release, NOMADY blankets continue to grow in popularity and sales, with an impressive projection of 25,000 units for fiscal year 2024—equating to a 114% increase in sales compared to the previous year, reaching approximately 90 million yen. The new designs, featuring two additional patterns, will be available from early October, adding to an already diverse range of 11 types.

Embracing the Nomadic Lifestyle

Rooted in the concept of living freely and authentically like nomads, the NOMADY blanket line offers more than just a cozy cover. It adapts fluidly into cushions and rugs, catering to diverse lifestyles that appreciate the great outdoors or prioritize home comfort. The rise in pet ownership, the popularity of camping and glamping, and a trend towards energy conservation in the home have all contributed to the growing market demand for these stylish and functional blankets.

Soft, Cozy, and Versatile

The NOMADY blankets are known for their soft texture and comforting feel. With a smooth exterior that invites affectionate touches and a fluffy boa material on the reverse side, these blankets offer excellent insulation thanks to their double-layer construction. Once you try them, they quickly become a household staple that you’ll want to showcase as a “leave-it-out” blanket. Their perfect dimensions and lightweight design ensure they are just thick enough to provide warmth without being cumbersome.

New Designs Inspired by Nature

The upcoming colors, "SKYSTONE" and "SAND," are inspired by the breathtaking landscape of Sedona, Arizona. These new additions pay homage to the serenity of the vast blue sky and the striking red rock formations, skillfully crafted to blend with a variety of home decors—from rustic wooden interiors to vintage styles—which appeals even to lovers of thrifted unique items.

Size Options and Portability

The NOMADY blanket line doesn’t just stop at aesthetics; practicality is at its core with size options ranging from S to MEGA. Each blanket comes with a conveniently sewn pocket and loop, allowing it to be rolled up and transformed into a cushion for ease of use outdoors. Additionally, the packable design enhances its portability, making it a perfect companion for outings, camping ventures, or simply feeding that outdoor enthusiasm.

Everyday Utility for All Settings

The versatility of the NOMADY blankets makes them a necessity in any setting. Use them in your living room on the sofa, as a comfy companion during gaming or reading sessions, or as a cozy spot for your pet. They also provide a warm touch while managing climate indoors during both heating and cooling seasons. Their adaptability ensures they meet a myriad of needs, whether during a picnic, road trip, or even while lounging in the park.

Clothing Reinvented: Wearable Blankets

In response to customer feedback for more functional items, the NOMADY line introduces “wearable blankets” that can be draped or worn as innovative garments. These unisex designs include vests, shawls, and pants, making them ideal for active outdoor scenarios or cozy mornings around the house.

New Additions in Wearable Options

• - NOMADY Vest: Designed for ease of movement, it’s perfect for outdoor activities or wearing during morning chores.
• - Hoodie Muffler: With a hood and pockets to keep your hands warm, these are comfortable for chilly days.

Product Details

• - Product Name: NOMADY Blanket Series
• - Sizes Available: S / M / XL / MEGA, Wearable Blankets, Chair Covers
• - Designs: 4 Patterns, Totalling 11 Items
• - Availability Locations: ChaiHane Stores, Official Online Shop
• - Release Date: Scheduled for Early October 2025

For a look at the different designs available, visit our NOMADY blanket collection.

About ChaiHane

Founded by Yukihiko Shindo, ChaiHane’s origins lie in folk research conducted in Turkey. The name, meaning “tea house” in Turkish, symbolizes a place of community and connection, fostering the sharing of folklore rooted in regions across the world. As ChaiHane continues its journey, it remains committed to delivering culture and stories to its consumers for generations to come.