#Australia #Queensland #Firehouse Subs #Restaurant Brands #Retail Food Group

Firehouse Subs® Expands to Australia

Firehouse Subs®, the famous American sandwich shop known for its generous portions and flavorful offerings, is on the verge of launching its first restaurant in Australia in late 2025. The chain is set to open a total of 165 locations across the country over the next decade, as part of a strategic partnership with Retail Food Group (RFG), Australia’s largest multi-brand food franchisor.

Founded in 1994 in Florida by former firefighter brothers, Firehouse Subs specializes in made-to-order sandwiches, loaded with quality meats and cheeses, all prepared in-house. Their commitment to serving hearty meals with remarkable customer service has made them a standout in the food industry, consistently ranking high in consumer satisfaction surveys.

Aiming for the Top

RFG plans to position Firehouse Subs as the leading sandwich choice in Australia, tapping into the thriving A$1.7 billion sandwich market. Thiago Santelmo, President of RBI International, expressed enthusiasm about this expansion into the Asia-Pacific region, emphasizing the brand's dedication to providing an exceptional guest experience through local expertise. Matt Marshall, CEO of RFG, echoed this sentiment, asserting that Australians are in for a unique dining experience with Firehouse Subs' distinct flavors and quality.

What to Expect

The Firehouse Subs menu includes popular items like the Hook and Ladder and Firehouse Italian, which are expected to attract a diverse range of customers. RFG forecasts the opening of 15 company-owned stores within the first three years, after which franchising opportunities will be available. With flexible store formats catering to various consumer locations, the brand aims to reach a wide audience across Australia.

Job Creation and Community Impact

The establishment of Firehouse Subs in Australia is anticipated to create thousands of job opportunities in areas such as construction, supply chain management, and restaurant operations. This growth journey not only enhances the dining landscape but also supports the local economy. Firehouse Subs is committed to a mission that goes beyond just providing food; the company believes in giving back to communities through initiatives like the Firehouse Subs Public Safety Foundation, which offers grants to support emergency service workers.

About Retail Food Group

RFG, headquartered in Queensland, is recognized as Australia's largest multi-brand retail food franchise manager. The company's portfolio includes other beloved brands such as Gloria Jean's Coffees and Donut King. Holding the exclusive license to operate Firehouse Subs in Australia allows RFG to further diversify its offerings and meet the growing consumer demand for quality sandwiches.

Conclusion

With over 1,300 locations already established across the United States and a promising expansion into international markets, Firehouse Subs is poised to be a game-changer in the Australian food scene. As anticipation builds for the first restaurant opening, Australians can look forward to experiencing the delicious quality and hearty servings that Firehouse Subs has to offer, while also benefiting from job creation and community initiatives.