Meet Decoy Boy: The Robotic Companion for Nostalgic Adults This Halloween
This year, Halloween takes a fun twist with Airheads Decoy Boy, a delightful robot designed to rekindle the joy of trick-or-treating for adults. For many, the joy of wandering from house to house collecting candy is a cherished childhood memory that fades as adult responsibilities take over. According to a recent OnePulse survey, while almost all adults enjoyed trick-or-treating as children, 87% feel awkward about doing it solo once they grow up. Addressing this nostalgia and discomfort, Airheads unveils Decoy Boy, the world's first trick-or-treating robot disguised as a cute costumed child.
Decoy Boy is not only designed to be visually appealing, resembling a 7-8 year-old child, but it also adds an element of fun and engagement to the Halloween experience. Available in three classic costumes—ghost, wizard, and Frankenstein—this battery-powered companion rides in a rugged all-terrain wagon and can hold up to 15 pounds of Airheads candy. The robot is equipped with programmed responses like ‘trick or treat!’ ensuring it seamlessly blends in with the Halloween spirit. Additionally, designed with features such as a persuasion dial for enthusiasts wanting to score extra treats and a tantrum mode for the die-hard Airheads fans, Decoy Boy promises an experience aimed at adults who can now indulge in their favorite Halloween pastime without embarrassment.
Chris Borges, Brand Director of the Non-Chocolate Portfolio at Perfetti Van Melle, states, “Halloween should be fun for everyone, no matter your age or background. So, we built Decoy Boy to give anyone a way to embrace the spooky season and stock up on Airheads with a little extra flair and fun.” The genius behind this innovative concept gives adults a creative and playful way to reconnect with their younger selves and enjoy a beloved holiday tradition.
While the focus remains on nostalgia, the robot's design doesn’t skimp on the details to ensure it keeps the thrill of trick-or-treating authentic. The appeal is not merely for humor, as Decoy Boy dives deep into the Halloween ambiance with its pre-recorded spooky sayings, designed to add eeriness from a front porch as it engages with trick-or-treaters nearby. Adults can now revel in filling up their bags with treats alongside Decoy Boy, making for not just a task but a wholesome festive experience.
In anticipation of the spooky season, Airheads is hosting a contest for fans to win their own Decoy Boy. Interested participants can visit AirheadsDecoyBoy.com to enter, although they should hurry, as the contest ends on October 17, 2025, at noon Eastern time.
Airheads, a candy brand celebrated for its chewy texture, vibrant flavors, and bright colors, continues to captivate diverse consumers, from young kids to adults reliving their youth. Established in Erlanger, KY, Airheads isn't limited to bars but also includes bite-sized treats known as Airheads Bites, as well as sour candies like Airheads Xtremes.
Perfetti Van Melle, the parent company of Airheads, holds a prestigious position in the global confectionery industry, distributing beloved brands across more than 150 countries. With a remarkable portfolio that includes iconic products such as Mentos, Chupa Chups, and many others, the company drives innovation and delight in the treats people love. In 2024, PVM reported net sales surpassing €4 billion, showcasing their impact in the market.
By integrating robots like Decoy Boy into this tradition, Airheads provides a fresh approach to not only candy collecting but also the thrill of reliving childhood memories in a socially inclusive way. So this Halloween, grab your Decoy Boy and get ready to experience the spirit of trick-or-treating like never before.
Decoy Boy is not only designed to be visually appealing, resembling a 7-8 year-old child, but it also adds an element of fun and engagement to the Halloween experience. Available in three classic costumes—ghost, wizard, and Frankenstein—this battery-powered companion rides in a rugged all-terrain wagon and can hold up to 15 pounds of Airheads candy. The robot is equipped with programmed responses like ‘trick or treat!’ ensuring it seamlessly blends in with the Halloween spirit. Additionally, designed with features such as a persuasion dial for enthusiasts wanting to score extra treats and a tantrum mode for the die-hard Airheads fans, Decoy Boy promises an experience aimed at adults who can now indulge in their favorite Halloween pastime without embarrassment.
Chris Borges, Brand Director of the Non-Chocolate Portfolio at Perfetti Van Melle, states, “Halloween should be fun for everyone, no matter your age or background. So, we built Decoy Boy to give anyone a way to embrace the spooky season and stock up on Airheads with a little extra flair and fun.” The genius behind this innovative concept gives adults a creative and playful way to reconnect with their younger selves and enjoy a beloved holiday tradition.
While the focus remains on nostalgia, the robot's design doesn’t skimp on the details to ensure it keeps the thrill of trick-or-treating authentic. The appeal is not merely for humor, as Decoy Boy dives deep into the Halloween ambiance with its pre-recorded spooky sayings, designed to add eeriness from a front porch as it engages with trick-or-treaters nearby. Adults can now revel in filling up their bags with treats alongside Decoy Boy, making for not just a task but a wholesome festive experience.
In anticipation of the spooky season, Airheads is hosting a contest for fans to win their own Decoy Boy. Interested participants can visit AirheadsDecoyBoy.com to enter, although they should hurry, as the contest ends on October 17, 2025, at noon Eastern time.
Airheads, a candy brand celebrated for its chewy texture, vibrant flavors, and bright colors, continues to captivate diverse consumers, from young kids to adults reliving their youth. Established in Erlanger, KY, Airheads isn't limited to bars but also includes bite-sized treats known as Airheads Bites, as well as sour candies like Airheads Xtremes.
Perfetti Van Melle, the parent company of Airheads, holds a prestigious position in the global confectionery industry, distributing beloved brands across more than 150 countries. With a remarkable portfolio that includes iconic products such as Mentos, Chupa Chups, and many others, the company drives innovation and delight in the treats people love. In 2024, PVM reported net sales surpassing €4 billion, showcasing their impact in the market.
By integrating robots like Decoy Boy into this tradition, Airheads provides a fresh approach to not only candy collecting but also the thrill of reliving childhood memories in a socially inclusive way. So this Halloween, grab your Decoy Boy and get ready to experience the spirit of trick-or-treating like never before.
Topics Consumer Products & Retail）
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