Lotte Unveils New Web Campaign Featuring Nanana Mori Promoting Refreshing Breaks for Various Professions

Lotte's Exciting New Web Videos Featuring 'Soh'

Lotte Co., Ltd., based in Shinjuku, Tokyo, has recently launched a captivating series of web videos titled "Company Employee," "Restaurant," and "Delivery Person". These videos air from May 27 and feature actress Nanana Mori encouraging people across Japan to take refreshing breaks with their ice cream, 'Soh'. The campaign champions the phrase, "Let's take a break and enjoy the refreshing taste!" aiming to inspire workers in various fields to unwind and revitalize themselves.

The Essence of 'Soh'

'Soh' ice cream is known for its finely crushed ice that provides a delightful, smooth mouthfeel, making it the perfect treat for those looking to refresh during a busy day of work, studying, or house chores. Since 2022, the campaign's motto has revolved around the idea of taking well-deserved breaks. This year, Lotte has stepped things up by highlighting everyday professions such as office workers, restaurant staff, and delivery personnel, with Nanana Mori continuing her role as the face of the brand.

The new web videos feature Mori vividly asking, "Are you taking breaks?" to individuals who are putting in a hard day’s work. By simply encouraging the value of taking a pause, she spreads warm words of support while promoting the idea that a refreshing treat can lead to renewed motivation and productivity. In addition, Lotte has created original videos tailored to five specific prefectures: Hokkaido, Miyagi, Ishikawa, Hiroshima, and Fukuoka. The videos feature real-life workers from these regions, creating a connection between the brand and the community.

Behind the Scenes and Shooting Experience

Following the shooting, Mori participated in an interview discussing her experience. The videos showcase various professionals battling the summer heat, with Mori playfully engaging them about whether they are taking breaks. These interactions bring a relatable touch to the series, with workers responding enthusiastically, echoing, "Let’s enjoy 'Soh!'" while indulging in the ice cream. The filming sessions turned out to be harmonious, with the crew praising Mori's expressive skills and her infectious energy throughout the process.

In a humorous moment captured on set, Mori jokingly pretended to eat the ice cream before the actual shoot, bringing laughter to everyone present. When she was finally given the green light to enjoy 'Soh,' her genuine delight radiated through her joyful smile. Mori expressed her personal growth and confidence during the filming, stating, “I feel like I’m improving with each year!” as she flawlessly showcased the refreshing taste and experience of eating 'Soh'.

Creative and Engaging Content

The web videos also emphasize breaking stereotypes, portraying the hard work and spirit of various occupations in Japan. In scenes that highlight the struggles of office workers too preoccupied with their tasks, cheerful interactions with Mori encourage them to take a moment for themselves. For instance, the office worker, while out in the summer sun, admits, "Today is really packed…" before Mori nudges them towards taking a break.

For those in restaurants, the staff prepping for a busy service is similarly approached. Each video aims to spread the message of the importance of breaks among workers in different fields, reinforcing that everyone deserves a moment to chill. Mori's call to action is not only uplifting but connects deeply with viewers across the nation, inviting them to join in the rejuvenating experience of enjoying 'Soh'.

Mori Nanana: A True Advocate for Breaks

In her interview, Mori elaborated on the importance of breaks, recipe ideas for enjoying 'Soh,' and how her experiences span across the diverse work spectrum. Encouraging colleagues, she shared the joy of sharing snacks during breaks, creating a light-hearted atmosphere that promotes teamwork and connection. Reflecting on her advocacy, she mentioned how breaks are an essential part of managing stress, especially during summer.

As Mori continues her journey as the face of 'Soh,' she aspires to convey messages of relaxation and refreshment, inviting everyone to immerse in the revitalizing experience that comes with enjoying this delightful ice cream.

Explore the New Videos

These heartwarming web videos can be viewed on Lotte's official website. Dive into the depicted celebrations of hard work, refreshing breaks, and the shared laughter that unites all professions.