#Tmall #Japan #Tokyo #C Channel #W11 Sale

Discovering the Success Behind China's W11 Sale

C Channel Inc., headquartered in the Minato ward of Tokyo, Japan, is set to unveil the latest data from China's largest annual sale, the W11, in a free online webinar, scheduled for December 15, 2025. The event, co-hosted with Tmall Japan Co., will delve deep into the burgeoning trends in cross-border e-commerce, highlighting how brands achieved impressive sales growth of up to 130%.

As the landscape of consumer preferences shifts, particularly in the skincare, haircare, and personal care sectors, there's growing optimism about the exposure of Japanese brands in the Chinese market, particularly on social media platforms. With significant signs of recovery in the realm of cross-border e-commerce, brands are increasingly leveraging integrated strategies that unite social media with e-commerce operations. By focusing on platforms like RED (Xiaohongshu), which has gained popularity in China for reviews and social networks, brands are successfully transitioning consumers from information gathering to purchasing. The incorporation of Tmall, one of the largest cross-border e-commerce malls in China, in these strategies is yielding productive outcomes.

What to Expect from the Webinar

This insightful seminar will cover a range of topics including:

• - W11 Key Data: A summary of the most recent statistics from the W11 sale.
• - Changing Behaviors: An analysis of how Chinese consumers' purchasing journeys are evolving.
• - Successful Case Studies: Showcase of the successful interplay between social media and e-commerce strategies used by brands.

The webinar promises to be particularly beneficial for beauty brands considering entry into the Chinese market, providing actionable insights that can be readily applied in practice.

Event Details

• - Date: December 15, 2025, Monday, 14:00 - 15:00 (JST)
• - Format: Online (via Zoom)
• - Cost: Free
• - Co-organizer: Tmall Japan Co.
• - Registration Link: Join Here

Who Should Attend?

This webinar is tailored for:

• - Decision-makers from beauty brands aiming to expand into the Chinese market.
• - Individuals keen on staying updated with trends on RED (Xiaohongshu) and Tmall.
• - Professionals looking to attract customers efficiently through social media and e-commerce collaboration.
• - Those interested in the latest W11 data and successful case studies.
• - Enterprises seeking guidance on their next moves in cross-border e-commerce.

Seminar Agenda

1. Overview of 2025 W11 Cross-border E-commerce Data
2. Case Studies: Behind-the-scenes look at brands that grew sales by 130% through a social media and e-commerce synergy.
3. Brand Showcases: Presentations of successful brands in the market.
4. C Channel Shanghai Support Services: Introduction to the comprehensive support services offered by C Channel Shanghai, including RED management, KOLPR, Tmall linkage, and overall cross-border e-commerce assistance.

Speakers

• - Zhu Zhi, Manager of Business Development at Tmall Japan
• - Ryo Morikawa, CEO of C Channel Inc.

Further Inquiries

C Channel Shanghai also offers various services aimed at expanding sales in the Chinese market including support for RED operation, KOLPR, Tmall collaborations, and overall cross-border e-commerce assistance. If you're unsure where to begin or have questions regardless of webinar participation, feel free to reach out.

Contact: [email protected], Attn: Fukunaga

Company Information

Name: C Channel Inc.
CEO: Ryo Morikawa
Established: April 2015
Location: 7-1-5 Minami Aoyama, Column Minami Aoyama 7th Floor, Minato, Tokyo
Website: C Channel