Rita's Italian Ice Marks Spring Season with a Flavorful Giveaway and New SKITTLES® Treats

Welcome Spring with Rita's Italian Ice!

As the first day of spring approaches, Rita's Italian Ice & Frozen Custard is thrilled to continue its long-standing tradition of celebrating this joyous season. On March 20, 2025, visitors to over 575 Rita's locations nationwide will have the delightful opportunity to enjoy a FREE 6-ounce cup of Italian Ice in their flavor of choice. This generous giveaway is part of an event expected to distribute approximately 1 million cups of their signature treat!

Notably, this year's celebration introduces a brand new flavor, the SKITTLES® Italian Ice, which captures the whimsical essence of a handful of SKITTLES®, providing a burst of colorful fruity flavors. In addition, customers can enhance their ice experience with the addition of SKITTLES® POP'D, a new crunchy topping that promises a unique, crispy texture combined with the classic fruity flavors fans love. These exciting new products will be available starting March 17 and are set to delight fans for a limited time.

In a fantastic twist to the first day of spring festivities, Rita's Ice App users have the chance to win Free Italian Ice for a Year. To participate, fans can enter the promo code "FDOS25" under the "Offers" tab in the app before the deadline of March 23, 2025. This promotion is an added incentive for customers to celebrate the arrival of spring with Rita's, and 30 lucky winners will receive a year’s worth of delicious Italian ice!

President and CEO of Rita's, Linda Chadwick, describes the event as "more than just a tradition" but a moment of genuine happiness that brings the community together. She emphasizes the strong bond between Rita's and its fans and expresses excitement over the introduction of SKITTLES® products, promising a refreshingly joyous experience on March 20. Chadwick encourages everyone to visit their local Rita's for a complimentary ice cup to mark this special occasion.

Are you ready to indulge your sweet tooth? Join in the celebration by visiting a Rita’s location on the first day of spring, where a complimentary 6-ounce Italian Ice in your choice of flavor awaits. Don’t forget to add a SKITTLES® POP'D topping for an extra fruity treat!

Make the most of your experience with the Rita's Ice app. Not only can you claim your awards and exclusive offers, but you can also benefit from rewards on purchases. New app members enjoy a free small ice, custard, or gelati with their first purchase, making it easier than ever to enjoy Rita's delicious creations and share the happiness with friends and family.

With over 80 flavors available, including creamy frozen custard and refreshing gelatis, there’s something for everyone at Rita's. Founded in 1984 in Bensalem, Pennsylvania, Rita's has grown to become the largest Italian ice chain in the world, dedicated to spreading joy through frozen delights.

For more details about the spring celebrations, promotions, and to find your nearest Rita's location, please visit Rita's official website. Let's make this spring unforgettable with a refreshing cup of happiness from Rita's!

About Rita's Italian Ice & Frozen Custard: Rita's has been a staple of sweet treats since its inception, proud of its community roots and commitment to quality. Join us this March 20 for a festive celebration of spring and ice-filled joy!

About Mars Wrigley: Mars Foodservices, a division of Mars, Inc., partners with foodservice professionals to bring well-loved brands like SKITTLES® to life, enhancing menus and customer experiences across the country.

For any media inquiries, please contact Abby Zweigle at 856-341-4584 or via email at [email protected].