Hardee's Nationwide 'Show Us Your Meemaws' Contest
In an exciting new initiative, Hardee's is reaching out to its guests to help discover the ultimate brand spokesperson, affectionately dubbed 'Meemaw.' This spirited search, aimed at finding the ideal grandmother figure who exemplifies warmth, authenticity, and a genuine passion for delectable food, is being launched in partnership with Caleb Pressley, host of Sundae Conversation.
Celebrating Family Connections
According to Sarah Breymaier, the vice president of brand marketing at Hardee's, the initiative is not just a marketing tactic; it goes deeper, celebrating cherished memories of dining with grandparents at Hardee’s locations across the nation.
Breymaier stated, “Many of our guests hold dear memories of enjoying meals with their grandparents at Hardee's. We aspire to honor these connections by uncovering a Meemaw who embodies our love for great food and family.” The campaign, named "Show Us Your Meemaws," calls for guests to nominate their grandmas or even themselves for the opportunity to represent the brand as Hardee's Meemaw. This no-nonsense, biscuit-loving icon will epitomize everything the brand stands for.
How to Enter
Participation in this exciting competition is straightforward. Interested candidates are encouraged to create and post a video on their social media profiles, including Instagram, TikTok, Facebook, X, or Threads, while adhering to the guidelines specified in the Official Rules. To enter:
1. Create and upload a video highlighting why your nominee is the perfect Hardee's Meemaw.
2. Tag @Hardees in the video submission.
3. Ensure your video showcases the unique qualities that make your Meemaw special.
The entry window is open from July 30 to August 30, 2026, allowing ample opportunity for submissions. A panel of Hardee's experts will judge the entries based on personality, wit, charm, and other defining characteristics that make each Meemaw unique. The winner will be announced on September 4, 2026.
Exciting Prizes Await
The stakes are high for this fun-filled contest! The winner will not only be rewarded with a $65,000 retirement boost but will also have the honor of having a signature 'Meemaw' meal curated by Hardee's featured on the menu at all locations. Additionally, if accepted, the winner will serve as the official face of the Hardee's brand for the entire year.
Terms and Conditions
It’s important to note that no purchase is necessary to enter or win. The competition adheres to all federal, state, and local regulations and is open to legal residents of the United States and the District of Columbia (excluding Florida, New York, and Rhode Island). Contestants must be 18 years or older to qualify.
For complete contest details, judging criteria, and entry requirements, check out the
Official Rules.
About Hardee's
Hardee's has built its reputation on authentic and charming goodness, serving high-quality menu items like the iconic charbroiled burgers and made-from-scratch biscuits for over six decades. With a network of over 1,400 restaurants across 31 states, Hardee's continues to bring people together through delicious, handcrafted meals.
To stay updated on this contest and explore more about Hardee's offerings, be sure to follow them on social media and check out their app to join the My Rewards loyalty program.
Join the fun, submit your videos, and celebrate the joy of Meemaws at Hardee's!